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B.S. Visual Merchandising Design – Course Descriptions

B.S. Visual Merchandising Design – Course Descriptions

The Visual Merchandising Design program at High Point University shares the same design core as the interior design program and the furnishings and product development and design program. Courses from the business school supplement the design sequence and are crucial to the preparation of graduates.

INT 1100 Design and Society (4)

This course introduces students to the profession of interior design as one of many disciplines in a global community with a specific purpose. Students will be introduced to the language of design in its local and global context, the responsibilities of the interior designer, contemporary issues affecting the profession, and the various ways in which interior design can contribute to contemporary society.


INT 1220 Design Communication I: Visual Ideation (2)

This course introduces students to the concept of design thinking and its relationship to the act of sketching. Students are introduced to the design process and how it is integral to solving problems in a four-dimensional environment. Design thinking and drawing embraces the paradox of producing clear and complete representations of design ideas that are simultaneously open to improvement and change. Design thinking while exploratory, is also objective and intentional, and ideational design drawings convey quantitative accuracy, as it is imagined to be experienced in the qualities of a particular interior environment.


INT 1280 Studio I: Interior Form and Space (4)

This is the first of seven required studio courses. Students will become familiar with the studio culture and the role of self-, peer-, and outside criticism. This class focuses on the exploration of interior form and space through the manipulation of the elements and principles of design. Students will learn to evaluate and communicate theories and concepts of interior spatial definition and organization to validate the ordering system.


INT 2120 Design Communication II: Visual Abstractions (4)

This course explores the use of hand drafting, and the computer as a means for graphic design communication for scaled two-dimensional representation of interior spaces. This course will include the introduction of the drawing concept of orthographic projections as efficient methods to produce accurate, scaled, and succinct two-dimensional drawings that represent three-dimensional objects. The primary purpose of technical drawings is to describe a to-be-built environment, and to precisely instruct others of the intended outcome. Methods of graphic communication will include freehand and mechanical drawing, as well as computer software drawing with AutoCAD. Prerequisites: INT-1100, INT-1220, and INT-1280


INT 2140 History of Interiors I: Western Foundations (2)

This survey course is an overview of architecture, interiors, furnishings and art from 3000 BCE through the Rococo period, focusing on developments in Western Europe; providing the student with a social and historical survey of architectural forms, decorative interior treatments, furnishings and fine art.


INT 2180 Studio II: Plane and Pattern (4)

This course focuses on the identification and solving of two-dimensional design problems. Plane and pattern (the surface and the treatment) are explored as integral parts of the built environment and the methods by which designers can manipulate them. Prerequisites: INT-1100, INT-1220, and INT-1280


VMD 2230 History of Fashion (2)

Course focuses on elements affecting dress and fashion from antiquity through the 20th century. Fashion is examined for influences of society, aesthetics, geography, religion, politics, and technology. Explore relationship between dress and textiles as a reflection of material culture.


VMD 2300 Materials and Textiles (2)

This course is an investigation of materials and textiles related to material culture and consumer motivation. Through a series of examinations students gain a technical awareness of a broad range of materials and textiles, and consider their application to the design development processes of visual merchandising. Students will address their performance requirements, appropriate applications, and merchandising/retailing decisions that impact visual design and consumer behavior. Prerequisites: INT 2180


VMD 3100 Visual Merchandising Studio (4)

This studio course introduces the theoretical foundations and principles of merchandising and visual display, as applied to interior spaces, furnishings and fashion industries. The studio will demonstrate the design application of visual merchandising concepts in small and movable built retail environments. Prerequisites: VMD 2300


VMD/FPD 3150 Branding, Licensing and Ownership (2)

This course provides an overview of branding, licensing, pricing, product and line development, brand merchandising, brand management, and copyright or ownership rights, as applied to furnishings, interior products and fashion industries. Prerequisites: Junior Standing


VMD 3200 Special Topics (4)

This studio allows for Visual Merchandising Students to explore special topics in depth, or participate in a study abroad during Junior Spring semester. Studio topic or semester abroad coursework must be approved by the instructor. Prerequisites: VMD 3100, 3150


VMD 4100 Merchandise Planning and Control (2)

This lecture course is a survey overview of the typical business practices of industries that employ and /or interface with visual merchandisers / store designers on a daily basis, and exposes the student to a variety of expected skills necessary for successful visual merchandising practice. Prerequisites: VMD3200


VMD 4200 Lighting, Staging and Exhibit Design (4)

Visual merchandising and design strategies for showroom, booth, kiosk, pop-up, mobile, KD, trunk show, special collections/events/performances and exhibits. Specific lighting fixtures and techniques, display fixtures, draping, surface applications, purchase VS renting, inventory, storage and shipping are explored. Prerequisites: VMD 3100, VMD 3150


VMD 4300 Visual Merchandising Studio II (4)

This studio addresses the application of visual design concepts, point-of-purchase marketing support strategy planning and design, and typical retail business interaction specific to visual merchandising. Building upon information and skills learned during 3000 level studio and lecture courses, special emphasis will be placed on the understanding, development and execution of merchandising floor plans, plan-o-grams, point-of-purchase displays, display windows, vignettes and kiosks utilized by multi-product (soft goods and hard lines) mid-sized built environments, as well as application of these venues to e-commerce and virtual environments. Prerequisites: VMD courses 2300, 3100, 3200.


FPM 2610 Furnishings and Product Fundamentals (2)

Introduction to interior furnishings involving extensive exposure to terminology, quality levels, materials and various types of manufacturing. Furnishings are explored from the raw material state all the way to the finished product as it exists in its place of ultimate use. Involves extensive use of field trips.


FPM 2650 Furnishings and Product Merchandising (4)

This course familiarizes students with merchandising theory, major concepts and the realities of putting together a cohesive product assortment and presenting it effectively to a targeted group of customers with regard to pricing, assorting, styling, and timing. Students will also be exposed to global sourcing and vendor relationships.
Prerequisites: FPM 2610 or permission of the instructor


FPM 3620 Furnishings and Product Marketing (4)

A basic course in how furnishings are marketed in the interior furnishings industry. All marketing functions will be explored through both the standpoint of the manufacturer and retailer. Particular emphasis will be given to marketing products within the industry involving wholesale markets, independent sales representatives and a variety of retail outlets. Both residential and public building furnishings will be covered. Prerequisties: FPM 2610


MKT 3180 Marketing Communications (4)

An in-depth analysis of the persuasive communications efforts of the firm to market its products. All aspects of the promotional blend (advertising, personal selling, sales promotion and publicity) will be explored as they relate to the objectives of the firm. Prerequisite: FPM 3620


MKT 3200 Consumer Behavior (4)

An in-depth study of the consumer and the relationship of consumer behavior to pricing, advertising, product development, distribution and marketing strategies. It is an intense examination of the purchase decision and how these decisions affect the buying process. It is a study of how the consumer world is influenced by the actions of marketers. Prerequisite: FPM 3620


CONTACT THE OFFICE OF ADMISSIONS

The High Point Admissions Office is Located in Wrenn Hall.

Tours are available 7 days a week. Please contact us to schedule your visit.
(800) 345-6993
(336) 841-9216
(336) 888-6382 (fax)
admiss@highpoint.edu

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Pictured from left to right at today’s Haverty Cup ceremony are Dr. Richard Bennington, professor in the School of Art and Design at HPU; Steve Burdette, executive vice president of Stores of Haverty Furniture Companies, Inc.; Laura Fleming, HPU senior and recipient of the 2014 Haverty Cup; Scott T. Miles, vice president of Stores; and Dr. John Turpin, dean of the School of Art and Design.
Laura Fleming Presented with 2014 Haverty Cup
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