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HPU Chair Of Department Of Marketing, Home Furnishings And Design Publishes Article In Leadership Journal

12.11.2009

HIGH POINT, N.C., Dec. 10, 2009 ? Dr. Richard Parker, chair of the Department of Marketing, Home Furnishings and Design at High Point University, recently published an article in the “Academy of Educational Leadership Journal.”

The article, titled “Internationalizing the Business Curriculum: Introducing the Study of Canada into International Business Programs,” was co-written with Dr. Kirk Heriot of Columbus State University in Georgia.

Parker, who says this is the second article he’s had published regarding this topic, explains the article discusses the importance of the USA-Canada trade relationship, while noting that Canada is not only conspicuously absent in many international business textbooks, but that he and Heriot also found through an in-class quiz given at several universities that the average American undergraduate knows little, if anything, about Canada or the USA-Canada trade relationship.

“We also note the pioneering efforts of the Laval University Summer Business School program as a way for undergraduate business students to gain a better understanding of the role Canada plays in international business, particularly with regard to American trade,” Parker says. “I have been involved with the program since its inception in 2005.”

In October, the article received praise from officials at Universite Laval in Quebec. Laval traces its roots to 1663 and is one of the oldest institutions of higher learning in North America.

“With strong arguments, you promote the necessity to introduce Canadian Studies into American international business programs,” says a letter by Bernard Garnier, vice-rector for academic and international activities at Laval. “You give the reader a strong hint about the value of our collaborative work in the frame of Laval University Summer Business School. ? Let me congratulate you for the originality of this paper, and for the kindness shown in your text about our common experience here at Laval.”

At High Point University, every student receives an extraordinary education in a fun environment with caring people. HPU, located in the Piedmont Triad region of North Carolina, is a liberal arts institution with 3,700 undergraduate and graduate students from 50 countries and 44 states at campuses in High Point and Winston-Salem. It is ranked by US News and World Report No. 5 among comprehensive universities in the South and No. 1 in its category among up-and-coming schools. Forbes.com ranks HPU in the top 6 percent among “America’s Best Colleges.” HPU was included in The Chronicle of Higher Education’s “Great Colleges to Work For” 2009 listings. The university offers 68 undergraduate majors, 40 undergraduate minors and seven graduate degree programs. It is accredited by the Commission of Colleges of the Southern Association of Colleges and Schools, and is a member of the NCAA, Division I and the Big South Conference. Visit High Point University on the Web at http://www.highpoint.edu/ or on Twitter at @HighPointU.

Chris DudleyVice President for Administration336-841-4530cdudley@highpoint.edu

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