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HPU Chair Of Marketing, Home Furnishings And Design Presents Two Papers At San Diego Conference

Posted on December 17, 2009.

HIGH POINT, N.C., Dec. 17, 2009 ? Dr. Richard Parker, associate professor of business and chairman of the Department of Marketing, Home Furnishings and Design at High Point University, recently made two paper presentations at the 20th Biennial Conference of the Association for Canadian Studies in the United States. The conference was held in San Diego Nov. 18-22.

Parker presented “Reviving the Dream: Canadian Aviation Marketing in the 21st Century.” He presented his research in the “Business: Finance, Markets and Marketing” session at the event.

He explains that his paper examined the marketing efforts of Air Canada, Bombadier Aerospace and various Web sites devoted to the celebration of the CF-105 Avro Arrow.

“As 2009 marked the centennial of powered flight in Canada, I was researching to determine if there was one element these three groups might have in common, and if there also might be some recognition of the aviation centennial,” Parker says. “The paper was well-received and generated good comments that might provide future direction for continued research.”

Parker’s second paper, titled “Why Can’t They Close the Deal? Obstacles in Creating a Conservative Majority in Parliament,” was presented in the Canadian Elections Session of the conference.

He says this paper took him back to his political science roots, because “I wanted to better understand why the Conservative Party of Canada has been unable in back-to-back elections to win enough seats in the general elections of 2006 and 2008 to gain an outright majority,? Parker says. “My dissertation research focused on marketing efforts in political campaigns using e-mail messages here in the United States, and I was able to make use of that research in this paper, which was more of a speculative piece. It does, however, open the door to future research studies into political marketing of the Conservative Party.”

Parker, who also serves as the president of the Southern Association for Canadian Studies, says the conference serves as a valuable tool for scholars who study Canada.

“It’s a very rewarding conference to attend,” he says. “I am grateful for the support I have here at HPU to conduct research into my Canadian interests.”

At High Point University, every student receives an extraordinary education in a fun environment with caring people. HPU, located in the Piedmont Triad region of North Carolina, is a liberal arts institution with 3,700 undergraduate and graduate students from 50 countries and 44 states at campuses in High Point and Winston-Salem. It is ranked by US News and World Report No. 5 among comprehensive universities in the South and No. 1 in its category among up-and-coming schools. Forbes.com ranks HPU in the top 6 percent among “America’s Best Colleges.” HPU was included in The Chronicle of Higher Education’s “Great Colleges to Work For” 2009 listings. The university offers 68 undergraduate majors, 40 undergraduate minors and seven graduate degree programs. It is accredited by the Commission of Colleges of the Southern Association of Colleges and Schools, and is a member of the NCAA, Division I and the Big South Conference. Visit High Point University on the Web at http://www.highpoint.edu/ or on Twitter at @HighPointU.

Chris DudleyVice President for Administration336-841-4530cdudley@highpoint.edu

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