HPU Students Gain Real-World Experience In Marketing Course

HIGH POINT, N.C., June 10, 2010 ? Students at High Point University who were enrolled in a unique marketing class during the spring semester have the chance to see their hard work in action at Vann York Toyota.

The class ? advanced marketing communications for planning and implementation of tradition and social media – served as an independent study for 20 students, says June McDowell-Davis, adjunct faculty member at HPU who taught the class.

The goal of the class was to help build the Toyota brand for Vann York Toyota through the use of social media to help keep and attract customers.

“We examined their Web site for user-friendliness, and students completed extensive research about the company,” McDowell-Davis says.

As part of the project, students examined different forms of social networking and created YouTube videos, story boards for television commercials, print advertisements for magazines or newspapers, posters for the showroom, and made recommendations for radio spots and presented their ideas to Vann York Toyota.

The course provided students with a real-world approach to marketing, and while there were no real “tests” in the class, the students’ work was evaluated on team assignments and the final presentation.

“The students said they loved it because it was like working in the real world,” McDowell-Davis says. “They had to prove all of their recommendations with research.”

In the end, students received not only a copy of their project to take with them, but praise from the executives at Vann York Toyota.

“Toyota was extremely happy with the project. They said they will even likely produce the commercials,” McDowell-Davis says. “They took our recommendations and have actually implemented some of the ideas already.”

At High Point University, every student receives an extraordinary education in an inspiring environment with caring people. HPU, located in the Piedmont Triad region of North Carolina, is a liberal arts institution with 3,700 undergraduate and graduate students from 50 countries and 44 states at campuses in High Point and Winston-Salem. It is ranked by US News and World Report No. 5 among comprehensive universities in the South and No. 1 in its category among up-and-coming schools. Forbes.com ranks HPU in the top 6 percent among “America’s Best Colleges.” HPU was included in The Chronicle of Higher Education’s “Great Colleges to Work For” 2009 listings. The university offers 68 undergraduate majors, 40 undergraduate minors and seven graduate degree programs. It is accredited by the Commission of Colleges of the Southern Association of Colleges and Schools, and is a member of the NCAA, Division I and the Big South Conference. Visit High Point University on the Web at http://www.highpoint.edu/ or on Twitter at http://twitter.com/highpointu.

Chris Dudley

Vice President for Administration

336-841-4530 cdudley@highpoint.edu

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