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HPU To Offer Master's Degree In Strategic Communication

11.3.2010

HIGH POINT, N.C., Nov. 3, 2010 – High Point University will soon offer a master?s degree in Strategic Communication, a program that will be available in the Nido R. Qubein School of Communication.

“The master’s program will provide the foundation for students to create, implement and evaluate communication campaigns, programs and training seminars,” says Dr. Virginia McDermott, associate professor and director of the Master?s Program in Strategic Communication. “In addition to coursework in either Health Communication or Public Relations, students will graduate with the mastery level knowledge in three areas ? the theories that explain why and how messages work; the technical and production skills to create campaign materials; and the research skills to evaluate the success of the campaign.”

McDermott says the program received official support from The Southern Association of Colleges and Schools ? “they approved the program with no reservations,” McDermott adds. “So we will start accepting applications immediately.”

Some of the core courses in the Master’s Program in Strategic Communication include “Theories, Practices and Ethics in Strategic Communication”; “Persuasion & Media Effects”; “Research Methods”; “Message Design and Production”; “Professional Practicum”; and a Strategic Communication Project. Students enrolled in the program may also choose from two different courses of study – public relations or health communication.

McDermott says the program will officially kick off in January, and the first graduating class will be in the spring of 2012.

At High Point University, every student receives an extraordinary education in an inspiring environment with caring people. HPU, located in the Piedmont Triad region of North Carolina, is a liberal arts institution with over 4,200 undergraduate and graduate students from 51 countries and 46 states at campuses in High Point and Winston-Salem. It is ranked by US News and World Report at No. 3 among Regional Colleges in the South. Forbes.com ranks HPU in the top 7 percent among “America’s Best Colleges.” Parade Magazine lists HPU in the top 25 private schools in the nation. The university offers 50 undergraduate majors, 42 undergraduate minors and seven graduate degree programs. It is accredited by the Commission of Colleges of the Southern Association of Colleges and Schools, and is a member of the NCAA, Division I and the Big South Conference. Visit High Point University on the Web at highpoint.edu.

Chris Dudley

Vice President for Administration

336-841-4530 cdudley@highpoint.edu

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