HPU Survey Finds NC Residents View Local News As More Fair, Balanced Than National News Sources

Posted on December 8, 2010.

HIGH POINT, N.C., Dec. 8, 2010 – High Point University Communication Professor Judy Isaksen finds through a series of survey questions that North Carolinians are more likely to say they feel local media outlets give fair and balanced coverage of the news than national media outlets. 

In a survey fielded by the High Point University Survey Research Center between Nov. 9 and 18, a majority of respondents (63 percent) say they think that local media provide fair and balanced coverage of news while a similar majority said that the national media (60 percent) do not provide fair and balanced coverage of news.

Isaksen also finds respondents get more of their news from “mainstream” media outlets such as Fox News, the New York Times and Newsweek (74 percent) than “alternative” media outlets such as the Daily Show, the Huffington Post and Democracy Now (15 percent).

“I’m delighted that the majority of North Carolinians feel that the local media provide fair and balanced coverage and not at all surprised that they don’t feel the same way about national media coverage,” says Isaksen. “And yet oddly, despite being disappointed in national media coverage provided by mainstream sources, very few media consumers are turning to alternative sources of media for broader, more expansive content.”

The survey also finds that: 

? About exactly half of respondents (50 percent) said they get most of their news from television.  About a third (32 percent) say that they get more of their news from the Internet.
? Overall job approval for President Obama stands at 46 percent with 47 percent of respondents disapproving and 7 percent expressing no opinion or refusing to answer. 
The survey was conducted November 9-11 and 13-18, and responses came from 337 adults with landline telephones in North Carolina selected by a Random Digit Dial (RDD) method, giving the survey a margin of sampling error of approximately 5.3 percentage points. 

Full results and methodological details from the survey and can be found at the Survey Research Center website, , or from Dr. Martin Kifer, the center’s director, at or 336-841-9333. 

At High Point University, every student receives an extraordinary education in an inspiring environment with caring people. HPU, located in the Piedmont Triad region of North Carolina, is a liberal arts institution with over 4,200 undergraduate and graduate students from 51 countries and 46 states at campuses in High Point and Winston-Salem. It is ranked by US News and World Report at No. 3 among Regional Colleges in the South. ranks HPU in the top 7 percent among “America’s Best Colleges.” Parade Magazine lists HPU in the top 25 private schools in the nation. The university offers 50 undergraduate majors, 42 undergraduate minors and seven graduate degree programs. It is accredited by the Commission of Colleges of the Southern Association of Colleges and Schools, and is a member of the NCAA, Division I and the Big South Conference. Visit High Point University on the Web at

Chris Dudley

Vice President for Administration


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