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HPU Business Professor Publishes Article in Business and Economics Journal

02.15.2011

IGH POINT, N.C., Feb. 15, 2011 ? Dr. Steven Lifland, associate professor of finance in the Phillips School of Business at High Point University, recently published an article in the “Journal of Academy of Business and Economics,” a publication of the International Academy of Business and Economics.

The article, titled “The Competitive Effects of R&D:  Evidence from Intra-Industry Analysis,” investigates the market valuation of a company after an announcement of an expenditure in research and development as compared to the resulting valuation of their industry competitors.

“The article is timely given the emphasis on the role of technology in our economy,” Lifland says. “An interesting finding was that many firms, although not the first to innovate, were able to use the R&D of others in order to improve their own positions.”

The International Academy of Business and Economics is a leading global organization of academic scholars, business executives, students, and public policy makers in business, economics, and related fields. The academy attempts to promote international exchange of state-of-the-art knowledge and ideas in research, teaching, and managerial best practices to help improve nations? productivity and competitiveness.

At High Point University, every student receives an extraordinary education in an inspiring environment with caring people. HPU, located in the Piedmont Triad region of North Carolina, is a liberal arts institution with over 4,200 undergraduate and graduate students from 51 countries and 46 states at campuses in High Point and Winston-Salem. It is ranked by US News and World Report at No. 3 among Regional Colleges in the South. Forbes.com ranks HPU in the top 7 percent among “America’s Best Colleges.” Parade Magazine lists HPU in the top 25 private schools in the nation. The university offers 50 undergraduate majors, 42 undergraduate minors and seven graduate degree programs. It is accredited by the Commission of Colleges of the Southern Association of Colleges and Schools, and is a member of the NCAA, Division I and the Big South Conference. Visit High Point University on the Web at highpoint.edu.

Chris Dudley

Vice President and Chief of Staff

336-841-4530 cdudley@highpoint.edu

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