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HPU Students Gain Real-World Marketing Experience

02.23.2011

HIGH POINT, N.C., Feb. 23, 2011 – Students at High Point University in the Phillips School of Business are gaining real-world marketing experience by working to promote a local company, Drake’s Fresh Pasta Company.

During the fall 2010 semester, HPU marketing students worked to create branding ideas for the company through a host of mediums. Students created promotional ideas utilizing social media, radio, television and print media, and promoted their ideas to the company’s CEO Rick Drake.

Additionally, the students compiled a detailed analysis of the food service industry, Facebook advertising, rationale for utilizing YouTube videos, public relations and sample commercials for radio and television.

“The classes represent an excellent opportunity for students to explore working in a real-world fashion and to see the results of that work,” says June McDowell-Davis, faculty member. “They also learn the rigors of working with clients to tailor promotion to fit a company?s profile, recognizing that each company has different goals,” McDowell-Davis adds. “The experiences should help them tremendously as they launch their own careers.”

Currently, the class is working toward implementing some of the strategies presented during the fall semester.

Drake’s Fresh Pasta Company is family-owned and has operated for more than 20 years producing and distributing more than 100 different pasta products to 40 states.

At High Point University, every student receives an extraordinary education in an inspiring environment with caring people. HPU, located in the Piedmont Triad region of North Carolina, is a liberal arts institution with over 4,200 undergraduate and graduate students from 51 countries and 46 states at campuses in High Point and Winston-Salem. It is ranked by US News and World Report at No. 3 among Regional Colleges in the South. Forbes.com ranks HPU in the top 7 percent among “America’s Best Colleges.” Parade Magazine lists HPU in the top 25 private schools in the nation. The university offers 50 undergraduate majors, 42 undergraduate minors and seven graduate degree programs. It is accredited by the Commission of Colleges of the Southern Association of Colleges and Schools, and is a member of the NCAA, Division I and the Big South Conference. Visit High Point University on the Web at highpoint.edu.

Chris Dudley

Vice President and Chief of Staff

336-841-4530 cdudley@highpoint.edu

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