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HPU Students To Present Research At Communication Conference In Virginia

Posted on February 16, 2011.

HIGH POINT, N.C., Feb. 16, 2011 – Three undergraduate students at High Point University recently completed graduate-level research focusing on the effects of the advertising industry that will be presented at the Eastern Communication Association conference on April 15, in Arlington, Va.

The students, all communication majors in the Nido R. Qubein School of Communication, are Alaina Farrish, of Dillwyn, Va.; Janelle Blanton, of Knoxville, Tenn.; and Kimberly Mannino, of Fairfield, Conn. Each collected and analyzed large amounts of data including surveys and content analysis information, and wrote 20-25 page manuscripts regarding their findings.

After submitting their manuscripts in December, the students were informed that they were selected for the conference?s presentation.

“This is quite an accomplishment, especially because they also completed another extensive research project that involved collecting even more data and writing another paper,” says Virginia McDermott, associate professor of strategic communication at HPU.

The student?s topics are presented below:

? Alaina Farrish, “Emotional vs. Logical Appeals in Animal Rights Advertising”
? Jannele Blanton, “Direct-To-Consumer-Drug-Advertising: Do Companies Target Specific Audiences?”
? Kimberly Mannino, “Fashion Magazines and Advertisers: A content analysis of women’s and girl’s magazines”

The Nido R. Qubein School of Communication building is a state-of-the-art facility featuring two television studios, an audio recording studio, a theatre, editing rooms, computer labs, interactive gaming labs, a polling center and more.

At High Point University, every student receives an extraordinary education in an inspiring environment with caring people. HPU, located in the Piedmont Triad region of North Carolina, is a liberal arts institution with over 4,200 undergraduate and graduate students from 51 countries and 46 states at campuses in High Point and Winston-Salem. It is ranked by US News and World Report at No. 3 among Regional Colleges in the South. Forbes.com ranks HPU in the top 7 percent among “America’s Best Colleges.” Parade Magazine lists HPU in the top 25 private schools in the nation. The university offers 50 undergraduate majors, 42 undergraduate minors and seven graduate degree programs. It is accredited by the Commission of Colleges of the Southern Association of Colleges and Schools, and is a member of the NCAA, Division I and the Big South Conference. Visit High Point University on the Web at highpoint.edu.

Chris Dudley

Vice President and Chief of Staff

336-841-4530 cdudley@highpoint.edu

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