Business Competition Winner Builds Innovative Company

HIGH POINT, N.C., June 21, 2011 – A High Point University junior who won first place in the university’s first ever Business Plan Competition held in the spring is putting his plan into action with the launch of his company, Siren Alerts.

Ryan Varley, a rising junior majoring in entrepreneurship, won $7,500 in start-up funds in the competition, hosted by HPU’s Phillips School of Business. He and his older brother co-founded the company, which is designed to change the way service industries, such as restaurants and hotels, communicate with their customers.

Siren Alerts uses a text messaging system on mobile phones to alert customers when their dinner reservation is ready, when their dry cleaning can be picked up and more. It also allows them to see their name on waiting lists in real time, and it simplifies the notification process for the customer and the business, Varley says.

“The last thing people want to do is sit around idly,” Varley says. “Our system allows them to make better use of their time while they’re waiting for their cars to be fixed, to be seated at a restaurant or to have their prescription filled. The businesses save money by replacing traditional paging devices that are costly and have to be maintained.”

Varley credits both his entrepreneurship major and the Business Plan Competition with helping him to develop the skills necessary to run a company. And as he recruits clients, he says the business is thriving.
To learn more, visit

At High Point University, every student receives an extraordinary education in an inspiring environment with caring people.℠ HPU, located in the Piedmont Triad region of North Carolina, is a liberal arts institution with over 4,200 undergraduate and graduate students from 51 countries and 46 states at campuses in High Point and Winston-Salem. It is ranked by US News and World Report at No. 3 among Regional Colleges in the South. ranks HPU in the top 7 percent among “America’s Best Colleges.” Parade Magazine lists HPU in the top 25 private schools in the nation. The university offers 50 undergraduate majors, 43 undergraduate minors and 14 graduate degree programs. It is accredited by the Commission of Colleges of the Southern Association of Colleges and Schools, and is a member of the NCAA, Division I and the Big South Conference. Visit High Point University on the Web at

# # #
Pam Haynes

Communication Specialist


Share Button

Related Posts