Rising Senior Launches Environmentally-Friendly Business

Posted on June 10, 2011.

HIGH POINT, N.C., June 10, 2011 – Seth Gold, a rising senior at High Point University majoring in entrepreneurship and marketing, is already on the fast track to becoming a successful businessman by launching his own company – Bamboo Apparel.

Gold, a native of South Windsor, Conn., recently launched the company, which offers t-shirts made of 70 percent bamboo, earlier this month.

His business plan for Bamboo Apparel earned him second place in HPU’s first Business Plan Competition, held in the spring by the Phillips School of Business. The second place prize included $5,000 in start up funds.

Gold explains that Bamboo Apparel will create sustainable T-shirts for consumers who are looking to reduce their carbon footprint while helping clothe people in need. For every T-shirt purchased, Gold and his team will match the sale with a donation of a T-shirt to a person in Uganda.

“I found out that millions of people live their daily lives without adequate clothing to wear – and the ones that are fortunate enough to own some usually only own a few articles that end up being cheap and nondurable,” Gold explains.

“We use these materials because they do not use any pesticides or chemicals to grow, and bamboo grows very fast,” Gold adds. “Not only is it sustainable, but the finished product is extremely soft and comfortable and feels like a mix of silk and cashmere. I found that consumers are always looking for more sustainable alternatives, and being environmentally-friendly has become a really important deciding factor for many buyers.”

The company’s T-shirts are available for purchase online at

At High Point University, every student receives an extraordinary education in an inspiring environment with caring people. HPU, located in the Piedmont Triad region of North Carolina, is a liberal arts institution with over 4,200 undergraduate and graduate students from 51 countries and 46 states at campuses in High Point and Winston-Salem. It is ranked by US News and World Report at No. 3 among Regional Colleges in the South. ranks HPU in the top 7 percent among “America’s Best Colleges.” Parade Magazine lists HPU in the top 25 private schools in the nation. The university offers 50 undergraduate majors, 43 undergraduate minors and 14 graduate degree programs. It is accredited by the Commission of Colleges of the Southern Association of Colleges and Schools, and is a member of the NCAA, Division I and the Big South Conference. Visit High Point University on the Web at

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Pam Haynes

Communication Specialist


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