Journalism Professor Presents at International Conference in Greece

HIGH POINT, N.C., June 13, 2012 – Dr. Yan Yang, assistant professor of journalism at High Point University, traveled to Thessaloniki, Greece, to attend the 2012 World Media Economics & Management Conference. The 10th biennial conference, which is a meeting of global scholars to reflect on current issues in economics and management of media, was hosted by Aristotle University in Thessaloniki and the Economic University of Athens.

At the conference, Yang presented her research paper, titled “Evaluating Online Audiences: Identifying Predictors of Audience’s Use of Interactive Features on Internet Video Websites.” The presentation highlighted how people use interactive features, such as forwarding and commenting, on video sites such as YouTube.

The 2012 World Media Economics & Management Conference is the leading international conference in the field. Scholars from around the globe attended the conference to present their research topics. This year, 40 different countries were represented by scholars.

“It’s quite inspirational to see the parallel in our research across countries,” says Yang. “It’s very interesting to find scholars who conduct similar research in different countries and compare our results. Sometimes the disparities prompt us to generate new research ideas.”

This year was HPU’s first appearance at the prestigious international conference, an honor Yang doesn’t take lightly.

“Media management is such an interesting area for research and teaching – it’s about how to bridge the gap between the creative and business sides of the media industry,” Yang says. “It’s important for our students to understand that complementary relationship so that they can produce content that not only appeals, but also sells.”

At High Point University, every student receives an extraordinary education in an inspiring environment with caring people.℠ HPU, located in the Piedmont Triad region of North Carolina, is a liberal arts institution with over 4,200 undergraduate and graduate students at campuses in High Point and Winston-Salem. It is ranked by US News and World Report at No. 3 among Regional Colleges in the South. Parade Magazine lists HPU in the top 25 private schools in the nation. HPU was selected in the 2010-2011 list of “Colleges of Distinction,” as well as one of the top green schools in the country by the Sierra Club. The university offers 44 undergraduate majors, 40 undergraduate minors and 10 graduate degree programs. It is a member of the NCAA, Division I and the Big South Conference. Visit High Point University on the Web at

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Pam Haynes

Communication Specialist


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