HIGH POINT, N.C., Sept. 28, 2012 – High Point University’s Zeta Tau Alpha Sorority will host its 7th annual Balloon Release, where a sea of pink balloons are released in order to honor and memorialize those who have battled breast cancer. The event will be held at 5:30 p.m. on Oct. 9 in the Hoffman Amphitheater at the David R. Hayworth University Park. The event is open to the public. Environmentally friendly balloons can be purchased for $2 in the University Center Oct. 1-5.
“This time of year is very meaningful to the sisters of Zeta Tau Alpha,” says Caitlin Alexander, director of philanthropy for ZTA. “Our annual Balloon Release brings students and faculty of High Point University together in an effort to honor those who have been affected by breast cancer. The money raised throughout the week along with donations will support Breast Cancer Education and Awareness.”
The balloon release will conclude ZTA’s annual TH!NK P!NK week, in which the sorority holds several events on campus to raise awareness of breast cancer and funds for research.
Nationally, the ZTA sorority has focused its philanthropic work to raising awareness of breast cancer since 1992. The HPU chapter holds numerous fundraisers for the cause throughout the year and last year’s TH!NK P!NK Week raised more than $7,000.