Seth Godin to Speak at HPU

Posted on October 10, 2012.

High Point University Hosts Seth GodinHIGH POINT, N.C., Oct. 10, 2012 – Bestselling author and marketing pioneer Seth Godin will headline High Point University’s 2012-2013 Spring Cultural Enrichment Series when he visits the HPU campus on March 13. Godin will speak to students, faculty, staff and invited guests. His books include “Purple Cow,” “Poke the Box” and “Linchpin: Are You Indispensable?”

Named one of the top 21 speakers for the 21st century by Successful Meetings magazine, Godin draws on his best-selling books and years of changing the landscape of marketing to bring audiences of all kinds to their feet. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and most of all, changing everything. He has written 14 books that have been translated into more than 36 languages, every one of which has been a best-seller.

Godin has also founded several companies, including Yoyodyne, which pioneered permission marketing, and Squidoo, which is among the 100 most visited websites in the United States. His blog can be found by typing “Seth” into Google.

“High Point University is an innovative institution,” says Dr. Nido Qubein, HPU president. “As a change agent, Godin will no doubt highlight the importance of entrepreneurial thinking for the next generation of leaders.”

“Our entrepreneurship program is flourishing at HPU, and Seth will serve as a great mentor to our students regarding breaking the mold and creating ideas that change the world,” says Lou Anne Flanders-Stec, director of the Center for Entrepreneurship. “Our program has produced numerous students who are now managing their own companies and creating new opportunities in business. This is the type of work that Seth has thrived in.”

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