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Professors Publish Article on Social Media

High Point University professor Richard ParkerHIGH POINT, N.C., Dec. 17, 2012 – Dr. Stephanie Crofton, associate dean and associate professor of economics at High Point University, and Dr. Richard Parker, chair of marketing and sport management and associate professor of business have published a research article in the Journal of Tourism Research and Hospitality.

The article, titled “Do Twitter and Facebook Matter? Examining the Economic Impact of Social Media Marketing in Tourism Websites of Atlantic Canada,” examines if the economic impact of social media in the tourism sector of the four provinces of Atlantic Canada.

Both Crofton and Parker plan to utilize their research in their classrooms. Crofton will be able to demonstrate to her students that social media can have a measurable economic impact, and Parker plans on including the article in a special High Point University professor Stephanie Croftontopics course he is teaching on tourism marketing next semester.

“We can take the results of this research to help our students better understand the commercial and economic impacts of popular social media tools such as Facebook in an industry that is of major importance to a specific region in North America,” said Parker. “As professors, part of our responsibility is to contribute to the universal body of knowledge. In conducting this research, we have helped to make a contribution that will be noticed by others.”