MENU

High Point Nonprofits to Use Marketing Campaigns Developed by HPU Students

05.13.2013

Sisters Helping SistersHIGH POINT, N.C., May 13, 2013 – Two High Point nonprofits plan to implement marketing campaigns developed by High Point University strategic communication students this summer.

The students met with leaders at The Youth Network and Sisters Helping Sisters multiple times over the semester to determine what needed to create successful campaigns and generate exposure for the organization.

“Through experiences of developing a practical campaign for these clients, students have learned that it is critical to ‘listen’ to the client and offer campaign strategies that specifically address their concerns and needs,” says Dr. Sojung Kim, assistant professor of strategic communication. “As a local community program dedicated to enriching the lives of children in the High Point area, the Youth Network wanted a campaign that encouraged High Point University students to donate money and participate as volunteers. For the Sisters Helping Sisters, an enrichment and empowerment program for elderly women, the client wanted to have more session facilitators and diversify activities of those women.”

At the end of the semester, the Youth Network chose two campaigns to implement and Sisters Helping Sisters chose one.

“It was rewarding to see one simple idea grow to become the platform of our campaign. We are excited to be a part of such an inspiring organization’s growth within the community,” said student Shane Taylor. “Working with a non-profit like Sisters Helping Sisters has given me real world experience that will benefit me as I continue my career search as a recent college graduate.”

Be Sociable, Share!

    EVENTS & DEADLINES

      Nov
      08
      11.08 - 8:30am

      Fall Open House
      Nov
      22
      11.22 - 8:30am

      Fall Open House
    View the Full Calendar

    University News

    Chander Whicker WBTV
    Senior Interns With WBTV 3 News
    read more
    HPU Poll Logo_vertical
    HPU Poll: NC Voters See Economy, Bipartisanship as Key Issues in NC Senate Race
    read more
    Lindsay Christel
    October’s Extraordinary Leader Makes Her Mark on Campus
    read more
    View All
    HPU SOCIAL
    Connect with us
    On the Social page, you can view all of High Point University’s social media feeds, connect to specific majors and schools on Facebook, and get the latest updates about what’s happening on campus.