High Point Nonprofits to Use Marketing Campaigns Developed by HPU Students

Sisters Helping SistersHIGH POINT, N.C., May 13, 2013 – Two High Point nonprofits plan to implement marketing campaigns developed by High Point University strategic communication students this summer.

The students met with leaders at The Youth Network and Sisters Helping Sisters multiple times over the semester to determine what needed to create successful campaigns and generate exposure for the organization.

“Through experiences of developing a practical campaign for these clients, students have learned that it is critical to ‘listen’ to the client and offer campaign strategies that specifically address their concerns and needs,” says Dr. Sojung Kim, assistant professor of strategic communication. “As a local community program dedicated to enriching the lives of children in the High Point area, the Youth Network wanted a campaign that encouraged High Point University students to donate money and participate as volunteers. For the Sisters Helping Sisters, an enrichment and empowerment program for elderly women, the client wanted to have more session facilitators and diversify activities of those women.”

At the end of the semester, the Youth Network chose two campaigns to implement and Sisters Helping Sisters chose one.

“It was rewarding to see one simple idea grow to become the platform of our campaign. We are excited to be a part of such an inspiring organization’s growth within the community,” said student Shane Taylor. “Working with a non-profit like Sisters Helping Sisters has given me real world experience that will benefit me as I continue my career search as a recent college graduate.”

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