HIGH POINT, N.C., June 12, 2013 –Two High Point University graduate students in the Nido R. Qubein School of Communication received grants to help fund their capstone research projects, which focused on college students and savings.
Kaitland Willingham, a Master of Arts student in strategic communication, received $2,020 from BB&T to examine how social media can be used to educate college students about personal finance and investing. She found students were more knowledgeable and had more positive attitudes about saving if they followed a Facebook page on the topic as opposed to getting informational emails.
Brent Starling, a Master of Arts student in strategic communication, received a commitment of $3,500 from High Point Bank for his project. Starling investigated the impact of messages tailoring to students’ perceptions of corporate credibility on their willingness to save money. Surprisingly, he found tailored messages did not have much of an impact on students’ willingness to save.
“Writing grant proposals is a great way for students to fund their projects, and I admire the initiative of these two students,” said Tim Linker, director of HPU’s Office of Research Administration and Sponsored Programs. “Our office hopes that more students will start writing grants, and we’re here to help them.”
Kaitland and Brent both successfully defended their capstone projects in April, 2013 and their final manuscripts will be available soon in the Norcross Graduate School and Smith Library.