MENU

Graduate Students Receive Grants for Capstone Projects

06.12.2013

HIGH POINT, N.C., June 12, 2013 –Two High Point University graduate students in the Nido R. Qubein School of Communication received grants to help fund their capstone research projects, which focused on college students and savings.

Capstone KaitlanKaitland Willingham, a Master of Arts student in strategic communication, received $2,020 from BB&T to examine how social media can be used to educate college students about personal finance and investing. She found students were more knowledgeable and had more positive attitudes about saving if they followed a Facebook page on the topic as opposed to getting informational emails.

Brent Starling, a Master of Arts student in strategic communication, received a commitment Capstone Brentof $3,500 from High Point Bank for his project. Starling investigated the impact of messages tailoring to students’ perceptions of corporate credibility on their willingness to save money. Surprisingly, he found tailored messages did not have much of an impact on students’ willingness to save.

“Writing grant proposals is a great way for students to fund their projects, and I admire the initiative of these two students,” said Tim Linker, director of HPU’s Office of Research Administration and Sponsored Programs. “Our office hopes that more students will start writing grants, and we’re here to help them.”

Kaitland and Brent both successfully defended their capstone projects in April, 2013 and their final manuscripts will be available soon in the Norcross Graduate School and Smith Library.

Be Sociable, Share!

    EVENTS & DEADLINES

      Jun
      20
      6.20

      Early Registration
      Jul
      14
      7.14

      Early Registration
    View the Full Calendar

    University News

    David Friedman
    Art Student Awarded in National Exhibition
    read more
    Bobby Robertson
    Business Plan Finalist: The Sound of Entrepreneurism
    read more
    Emily De Lena
    Business Plan Finalist: Emily De Lena’s OwlAid Provides Assistance to the Elderly
    read more
    View All

    HPU SOCIAL
    Connect with us
    On the Social page, you can view all of High Point University’s social media feeds, connect to specific majors and schools on Facebook, and get the latest updates about what’s happening on campus.