HIGH POINT, N.C., June 10, 2013 – The UNC-TV network will broadcast a special program titled, “High Point University Presents: Seth Godin” that features HPU president Nido Qubein and bestselling author and marketing pioneer, Seth Godin. The program will air at 10 p.m. on June 20 on the UNC-TV network.
During the high-energy and often humorous presentation, Godin discusses what he calls the new “connection economy,” encouraging entrepreneurs to find something remarkable to sell to one key group instead of selling an average product to the masses. He also pushes the next generation of leaders to stop following and start leading.
Named one of the top 21 speakers for the 21st century by Successful Meetings magazine, Godin draws on his best-selling books and years of changing the landscape of marketing. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and most of all, changing everything. He has written 14 books that have been translated into more than 36 languages, every one of which has been a best-seller. His books include “The Purple Cow,” “Poke the Box” and “Linchpin: Are You Indispensable?”
Godin has also founded several companies, including Yoyodyne, which pioneered permission marketing, and Squidoo, which is among the 100 most visited websites in the United States.
“High Point University is an innovative institution,” says Qubein. “As a change agent, Godin highlights the importance of entrepreneurial thinking for the next generation of leaders.”
The broadcast also will available at http://www.unctv.org after it airs.
This is the latest in a series of specials that UNC-TV has presented on HPU’s Cultural Enrichment Series. Past specials have included HPU’s entrepreneurship roundtable discussion with business leaders including Gov. Pat McCrory and racing CEO Richard Childress; as well as a presentation with Malcolm Gladwell, bestselling author and one of Time Magazines 100 Most Influential People.