Finalists Announced for 2014 Business Plan Competition

Eugenia Copeland

Eugenia Copeland

HIGH POINT, N.C., April 8, 2014 – The Center for Entrepreneurship at High Point University has announced the three finalists for its fourth annual Business Plan Competition. This year’s winners will compete and potentially win up to $15,000 in cash.

The three finalists are Eugenia Copeland, a senior music major; Emily De Lena, a sophomore business administration major; and Bobby Roberts, a sophomore music major. They will present their business plans to a panel of judges consisting of local business leaders, entrepreneurs and investors on Thursday, April 24. The event will be held at 9:30 a.m. in Norton Hall room 101.

To secure a spot as a finalist, the students presented their plans as follows:

Emily De Lena

Emily De Lena

  • Eugenia Copeland intends to open Masson Copeland Foods, a company specializing in making and selling the Masson Oat Stovie. The Stovie is an all-natural gluten free mix between a cookie and a granola bar.
  • Emily De Lena developed a plan for OwlAid, a business that provides services for the elderly so they can remain living independently in their own homes.
  • Bobby Robertson designed the TuneTap website, which allows musicians and bands to pre-sell tickets and measure demand for concerts.

“This year the judges were looking for business ideas that are relevant and viable, and these three finalists fit the criteria perfectly,” says Lou Anne Flanders-Stec, director of the Center for Entrepreneurship. “The additional feedback offered by the judges at the competition will add value to the student companies, whether from a perspective as an entrepreneur, investor or banker.”

Bobby Roberts

Bobby Robertson

Regarding the start-up funds, Flanders-Stec said, “I am very excited to see how the winnings will be utilized by the students, as one company has already started, one is in the process of being set-up structurally and the other is a brand new idea with a very motivated founder.”

All students who entered the competition were challenged to submit a comprehensive written business plan, followed by oral presentations to judges who are familiar with early-stage and start-up businesses. The finalists’ plans will be evaluated on multiple criteria, including financial feasibility, uniqueness of the product or service and clarity of the business model.

The competition is sponsored by HPU’s Phillips School of Business, the Center for Entrepreneurship and BB&T.

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