HIGH POINT, N.C., June 4, 2014 – Kendall Lawson, a High Point University 2013 graduate and owner and CEO of Three Scooops beachwear, will launch a new summer 2014 clothing line on June 10.
Among other apparel, customers can expect from the new line T-shirts, “Scooops” brand mesh tank tops, polo shirts and bucket hats. The new summer line will also be the company’s first time releasing women’s-cut clothing, including tank tops, T-shirts and jersey dresses. Each item is a quality garment, meant to have a light-weight fit while also being fashionable and stylish.
Since its launch in May of 2012, Three Scooops has continued to grow in business and give back to the community. The company now offers more products, maintains a larger customer base, upholds heightened brand awareness and hosts its own web series.
Growing up in Virginia Beach, Lawson created the clothing line for people along the East Coast based off of comfort, style and relaxation. “After my first scooop of shirts I knew I had a product that could change the community through togetherness and fashion,” says Lawson.
Lawson is eager to offer Three Scooop’s new line to customers. “Launching a new summer line is a huge deal because it means we have a customer base that allows us to stay motivated in providing them with more and more product offerings,” he says. “I enjoy that fact that my creative design and lifestyle is being adapted by others.”
Lawson has a long-standing desire to give back to those in need. For example, Three Scooops hosted both a Back-to-School and Christmas Drive in 2013, in which he donated school supplies and clothing to schools and organizations in the Triad area.
Though based in N.C., all of Three Scooops’ business transactions are conducted via the company’s online shop.