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Rising Senior Practices Strategic Communication Through Texas Internship

Posted on June 13, 2014.

HIGH POINT, N.C., June 13, 2014 – Melissa Sweredoski, a rising senior at High Point University and native of Huntingtown, Md., is gaining invaluable public relations and communications experience through her internship with The Mach 1 Group, an up-and-coming crisis communication and non-profit associated public relations company in Austin, Texas.

At Mach 1, Sweredoski is responsible for administrative and public relations duties that include scheduling releases, crafting messages, creating press lists, pitching to the media and other tasks.

Sweredoski met Rae Bazzarre, one of the company’s founders, when she spoke about crisis communications during Communication Week 2014 at HPU.

“I saw an opportunity and I had to capitalize on it,” says the strategic communication major. “I am overjoyed to be working with two terrific professionals that have more than 30 combined years of experience in the field. To gain experience with The Mach 1 Group before I even graduate will give me a competitive edge.”

Bazzarre and co-founder Katherine McLane created Mach 1 after winning accolades as part of the Livestrong Foundation’s communications team. The company serves clients in the for-profit and non-profit sectors in the areas of health and wellness, philanthropy, social good and education.

McLane, named PR professional of the year in 2013 by the Public Relations Society of America, explains the firm’s philosophy:

“Defining noble organizations, causes and issues by their strengths is our business. We are putting 30 years of superior experience to work for great organizations throughout Texas and the U.S., and we’re proud to do it from Austin.”

Bazzarre, recently named to PRWeek‘s 40 Under 40 list, adds, “The Mach 1 Group looks forward to working with clients committed to advancing social good and making a positive impact on our ever-changing world.”

Sweredoski is one of many HPU students taking advantage of prestigious internship opportunities all across the nation. This summer alone, HPU students are gaining real-world experience through internships at Entertainment Tonight, CBS, the New Orleans Saints, Seventeen Magazine, Lenovo, the National Air and Space Museum, Walt Disney World and more.

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