Melissa Sweredoski’s college career came to an apex when she walked out of Dr. Linda Gretton’s office – it was the last meeting she would ever have with the academic advisor who helped guide her through her time at High Point University.
Not only was Sweredoski graduating a semester early, but she was about to embark on the career that she had dedicated the last three and a half years to obtaining.
After a fruitful job hunt that began early in her academic career, the senior strategic communication major landed a position as a public relations manager at Kip Hunter Marketing, a full-service brand marketing, advertising, public relations, social media and special events firm in Fort Lauderdale, Florida. There, she will help spread the word about Kip Hunter’s services through press releases and media pitches.
But Sweredoski knows this opportunity is more than simply creating name recognition.
“PR and advertising are about so much more than just getting the word out there – it’s about telling a story, making connections and changing the way people think.”
A native of Huntingtown, Maryland, Sweredoski says the holistic education she received at HPU allowed her to grow both interpersonally and academically. Her “Campaigns for Strategic Communications” class – during which she worked with a local nonprofit to create a PR strategy plan, from start to finish – granted her practical skills which she further honed during internships at The Mach 1 Group in Austin, Texas, and at Trone Brand Energy in High Point.
Thanks to her time at HPU, Sweredoski knows she is fully equipped with the tools to succeed in the real world – starting with Kip Hunter Marketing on Jan. 19, 2015.
“At HPU, I was able to experience learning outside the classroom through activities such as community service and cultural events,” Sweredoski says. “I am excited to see how the skills I learned in the strategic communication program, coupled with my real-world experience at my past two internships, will apply to my job at Kip Hunter Marketing.”