HIGH POINT, N.C., Dec. 3, 2014 – High Point University junior Mags Boyle is taking social media by storm through an internship with Phillips Collection in High Point.
A native of Broomall, Pennsylvania, and marketing intern at Phillips Collection, Boyle has been exposed to every aspect of the company, from design and production, to orders and customer service. She assists with customer outreach and follow up, and helping develop advertising and marketing campaigns.
Her biggest project? Managing a social media contest during the fall High Point Market – only three weeks into her internship. Visitors were encouraged to submit a photo of themselves with one of the three large rhino heads Phillips Collection introduced at their showroom, and then post them to social media using the #rhinoselfie hashtag. The company then selected which entries were funniest, most serious, and the best group selfie.
“During the market, I managed the entries and responded to the posts,” says Boyle. “After market, I organized and created a forum for the company to vote on the winner. Now, as the liaison for the winners, I contact them and assist them in receiving their prize.”
Boyle is a business administration and human relations major at HPU. She first connected with Jason Phillips, vice president and creative director of Phillips Collection, through Eric Melniczek, career advisor in HPU’s Career & Internship Services. Dr. Gary Guffey, HPU adjunct instructor, helped her polish her resume and provided her with valuable advice about the business world.
She says that her internship experience so far has not only been hands-on, but eye-opening as well.
“The biggest lesson I have learned is that you need to have a dual focus in marketing at all times: the overarching goal and plan. Yet you also can’t lose sight of the day to day marketing efforts.”
Boyle plans to continue to work with Phillips Collection throughout the spring 2015 semester.