HIGH POINT, N.C., May 7, 2015 – High Point University art and graphic design students had the opportunity recently to tour a number of graphic design firms in New York City.
Students received insight from the creative team at Google Headquarters where they learned about the design process that goes into Google Doodles, the alterations of the Google logo that appear on the search engine’s home page for special occasions. They also visited R/GA, a digital agency where the students met the executive vice president, Barry Wacksman, and he shared details of their campaigns with Beats Headphones and their work with the Nike Fit Band.
Scott Raynor, associate professor of art, and Allan Beaver, artist in residence at HPU, accompanied students to Pentatram Studios where they met industry legend Paula Scher and saw the inner workings of one of the world’s most respected firms.
“It’s rare for students in higher education to get the chance to see a working graphic design agency at the top of its game, not to mention an award winning firm like Pentagram,” says Raynor.
Paula Scher gave a short presentation to HPU students and shared her career highlights, such as her work with CBS records, The Museum of Modern Art and the New York City Ballet.
“Going on the trip to New York opened up a side of graphic design and advertising that I had not previously been aware of,” says HPU student, David Friedman. “Because of this trip I feel more prepared and have a better understanding of the challenges and requirements I will face when I graduate High Point University.”