Sahagun Joins HPU as Assistant Professor of Marketing

HIGH POINT, N.C., Nov. 11, 2015 – High Point University hired Miguel Angel Sahagun as assistant professor of marketing. Sahagun teaches Principles of Marketing in the university’s new marketing major in the Phillips School of Business.

Sahagun, who relocated to High Point from Brownsville, Texas, has a wide-ranging interest in studying the decision-making process individuals go through in various situations. His expertise includes the product adoption process of consumers prior to purchasing products, the process of customers becoming loyal consumers, students’ perspective on ethics in college sports, and high school students’ process of selecting higher education institutions to attend.

“I see my new job at HPU as an opportunity to help students find what gives their professional lives meaning and purpose, and direct their energy and effort toward continually bettering themselves through the acquisition of new knowledge,” Sahagun says.

Prior to HPU, Sahagun worked as research assistant, teaching assistant, instructor and program director for various undergraduate and graduate courses and programs. He is an active member of professional organizations such as the American Marketing Association, and has presented and published his research. Prior to his career in education, he worked for various manufacturing companies in the automotive and furniture industries as an industrial engineer, ergonomics coordinator and plant manager.

Sahagun earned a doctoral degree in business administration with a concentration in marketing from the University of Texas Pan-American. He earned a master’s degree in business administration from the University of Texas at Brownsville and a bachelor’s degree in industrial engineering from the Instituto Tecnologico y de Estudios Superiores de Occidente at Guadalajara, Mexico.

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