Cynt Marshall, CEO of the Dallas Mavericks and High Point University’s Sports Executive in Residence, visited HPU on March 20 for a variety of events. Marshall (left) participated in an interactive Q&A session moderated by HPU’s Dr. Rhonda Butler (right), assistant professor of business management.
HIGH POINT, N.C., March 20, 2019 – Today, High Point University students from across campus were coached by industry expert Cynt Marshall, CEO of the Dallas Mavericks and HPU’s Sports Executive in Residence.
From working with a sport management class, to networking with students during lunch, to participating in a campus wide Q&A session, Marshall shared her insight for succeeding in the workplace. Marshall spoke of her rise in the industry, challenges she faced and transitioning from one executive role to another. She also said that above all, leaders must know the values on which they stand.
“I’m a values-based leader, and I rely on my values wherever I’m called to lead,” Marshall told students. “What I have to do in this job and what I’ll have to do in the future is learn the subject matter, and that’s the only really big difference.”
Marshall has been CEO of the Dallas Mavericks since March 2018. Before joining the professional basketball franchise, Marshall served in leadership roles at AT&T, including senior vice president of human resources and chief diversity officer. In 2010, Marshall became the first African American chair of the North Carolina state chamber, and in 2013, Marshall received the prestigious Leadership North Carolina Governor’s Award for her efforts relative to education.
When she joined the Mavericks, she implemented a 100-day plan to transform the NBA team’s culture.
“We made a firm commitment to the fact that our values would not just be printed on the wall, but they would be enacted by the people in our halls,” Marshall said. “It’s just like those famous words from Roy Disney, who said, ‘When your values are clear to you, making decisions becomes easier.’”
Students appreciated her insight on leadership and her perspective on how to build an impressive career path.
“When you have someone such as Cynt Marshall with her status in the sports industry come speak with you, you get a clear idea of the skills you need and the things you need to improve on to assess yourself and become a better person in that industry,” said HPU student Chris Tuosto.
Students asked Marshall a variety of questions during her visit to campus, including, “Where do I start if I want to be a team owner by the time I’m 50 or 60?”
“First, take the limits off,” Marshall said. “Why do you have to be 50 or 60? Don’t set limits for yourself. You can do it by the time you’re younger. It happens all the time. Mark Cuban (Dallas Mavericks owner) has done it.”
High Point University senior Cassandra Diaz, who has interned with the NBA, says Marshall’s guidance is beneficial to the professional growth of students.
“Hearing her story is surreal for students in both small sessions like the classrooms she visited and during the larger Q&A event,” said Diaz. “She hit on the importance of relationships and understanding people, and she explained to us how those skills are incredibly important and valuable in every field.”
Marshall joins other global leaders who serve in residence by mentoring HPU students. This includes Netflix Co-Founder Marc Randolph, HPU’s Entrepreneur in Residence; Apple Co-Founder Steve Wozniak, HPU’s Innovator in Residence; ABC News’ Byron Pitts, HPU’s Journalist in Residence; and Scott McKain, best-selling author, business consultant, trainer and HPU’s Corporate Educator in Residence.