Nido R. Qubein School of Communication Communication Tracks
Communication Major Electronic Media Sequence
The electronic media track centers on the craft of media production. Students develop and exercise their audio and video production skills — including directing, producing, writing and editing — through in-class exercises that simulate real-world environments and expectations. The track also emphasizes storytelling and critical evaluations of the media. Graduates will be able to apply their skills toward a variety of television, radio, film, and corporate video jobs.
Communication Major Game and Interactive Media Design Sequence
Game and Interactive Media Design students create compelling interactive experiences. Our students are storytellers, critics, artists, advocates, and entrepreneurs. Most students are technologically adept and artistically inclined, but above all else they enjoy playing, making, and modifying games. Game and Interactive Media Design graduates find employment in the commercial game industry and the rapidly expanding market for serious games development, and are equipped to be game journalists, testers, designers, marketers, and writers.
Communication Major Journalism Sequence
Journalism students tell interesting stories to different types of audiences. Journalists are naturally curious about all sorts of information and enjoy mixing with leaders from the political, economic, sports, and entertainment fields. They have a desire to pass on this information to readers, viewers and listeners. And they have an interest in using new technologies to extend their journalistic reach. Journalism graduates are employed at newspapers, radio and television stations and websites and, because of their broad skills and story telling abilities, will tend to have careers spanning all different types of media.
Communication Major Media and Popular Culture Studies Sequence
The Media and Popular Culture Studies concentration explores the history, theory, analysis and rhetoric of everything from reality T.V. and blockbuster films to hip-hop culture and consumerism, examining how our day-to-day lives are informed and constructed by cultural trends and products. The concentration focuses on critical thinking, research, and communication skills whether oral, written or mediated (radio, video, or internet). Students will gain a broad and flexible background appropriate for attending graduate school, for teaching, and for writing about or creating media content. Employers in all fields of media will value the breadth and depth of students’ engagement with media and culture.
Communication Major Strategic Communication Sequence
Strategic communication encompasses the traditional practices of public relations and advertising, and is designed to help various kinds of organizations (for-profit corporations, healthcare, education, sports, government, social service, etc.) accomplish their goals. Courses in this sequence examine organizational problems in areas such as marketing, employee relations, community relations, etc., and then draw upon communication and social science theories to find creative communication solutions to these problems. By drawing on a base of theoretical knowledge and developing students’ written and oral communication skills, this sequence prepares students to enter public relations and advertising where they can work in either agencies or in organizations that have a formal communication function. Typical entry-level job titles include account coordinator, media buyer, assistant account executive, copywriter, public relations specialist, special events coordinator, sports information specialist, public affairs or public information specialists.