Nido R. Qubein School of Communication M.A. Strategic Communication
Our MA program in strategic communication focuses on two areas: public relations and health communication. The program provides students the skills to design, develop, implement, and evaluate communication campaigns. By communication campaigns, we mean a plan designed to address a problem—a health risk behavior, an image or credibility problem, or any communication issues that exist. Graduates from our program will have the skills enter into a variety of careers, including careers as communication strategists for organizations, political groups, universities, and non-profits; campaign managers; political consultants; marketing researchers; public relations executives; and any other career that involves analyzing audiences and creating messages.
If you’re interesting in joining our group of outstanding graduate students, please contact Dr. Virginia McDermott at firstname.lastname@example.org or 336-841-9384.
Year established: 2010
Credit-hours: 35. Courses are taught in the evening and meet once a week
Accreditation: Southern Association of Colleges and Schools
- A completed application and application fee
- Transcripts from all universities/colleges (3.0 GPA for unconditional acceptance)
- A résumé
- A personal statement that indicates (a) how the applicant’s background is suitable preparation for graduate studies, (b) what the applicant wants to study, (d) why the applicants want to study at High Point University, and (d) how the applicant plans to apply the MA after graduation
- Three letters of recommendation
Deadlines to apply
- Fall — July 15
- Spring — November 15
- Summer — March 15
Projected Annual Enrollment: 15-20 students per year
- Strategic Communication Theories, Practices, and Ethics (COM 5000) (3 credits)
- Persuasion & Media Effects (COM 5001) (3 credits)
- Research Methods (COM 5100) (3 credits)
In addition, each student takes:
- 3-credits in research methods
- 6-credits in technology
- 6-credits in their concentration area
- 6-credits of electives
- 1-credit professional practicum
- 4-credits of thesis/project
Time to degree completion:
It will depend on how the student can schedule classes. We can accommodate students who want to take classes part-time and those that want to immerse themselves in graduate school.
- Accelerated program: 16 months
- Traditional Program: 21 months
- Extended Program: 34 months
What makes our program unique?
Our students will have the skills to develop a campaign from start to finish:
- The theory that informs why some messages work better
- The technology skills to actually develop campaign messages
- The research methods skills to evaluate the effect of the campaign
Each student will work on at least two campaigns:
- Each cohort of students will work together on a community-based campaign. This year, we have partnered with the Piedmont Authority for Regional Transportation, the student resources officers at the public high schools, and five High Point high schools to develop safe driving campaigns for each school.
- Students’ final thesis project will require them to identify a need, conceptualize a campaign, design the campaign, actually implement the campaign, and then evaluate the effectiveness of their messages. Students will work one-on-one with a faculty mentor during this process.