Nido R. Qubein School of Communication

Minor in Sport Management

Earning a minor in Sport Management will prepare students for a future in the sport industry. The field of sport management includes career opportunities in a variety of different sport settings, such as professional sports, collegiate athletics, intramural sports, recreational sports, private sport clubs, sport marketing firms, and high school athletic programs. Since the main emphasis of this field of study is the application of business principles and concepts to the sport environment, students within this minor will learn the foundations of marketing, facility management, legal issues, public relations, and finance as they relate to the business side of sports. Students who would like to include Sport Management as part of their curriculum may add it as a minor to accompany their chosen major – which may be in any academic discipline.

Requirements for a minor in Sport Management

(20 credits)

  • SMG 1010. Introduction to Sport Management (4)

Choose four courses from the following (16):

  • SMG 2100. Sport Marketing (4)
  • SMG 2200. Sport Facility Management (4)
  • SMG 3010. Governance of Sport Organizations (4)
  • SMG 3020. Sport in Society (4)
  • SMG/WGS 3030. Gender Issues in Sport (4)
  • SMG 3040. Sport Law (4)

While Sport Management minors may not count SMG 4811 (Sport Management Internship) towards the minor, the internship is nevertheless strongly encouraged.

If you have any questions or need further information, please contact:

Dr. Jenny Lukow Coordinator, Sport Management Minor
(336) 841-9184


The Nido R. Qubein School of Communication also offers a Communication major in Sport and Event Management.

Communication at HPU


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(336) 841-9216
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