Nido R. Qubein School of Communication
Communication Major

Strategic Communication

Required Coursework for Strategic Communication (54 credits)

    • COM 1110. Human Communication (4)
    • COM 1112. Audio and Video Software Packages (2)
    • COM 1113. Graphic Software Packages (2)
    • For-credit Internship, COM-related Travel Study*,  or 3000-level or above elective
      in concentration sequence (4)
    • COM 2225. Foundations of Strategic Communication (4)
    • COM 2260, 2261, 2262, 2263, 2265, 2266, 2268, or 2285 – Practicum (2)
    • COM elective outside of major sequence (4)
    • COM 3385. Applied Research in Strategic Communication (4)
    • COM 4415. Strategic Communication Campaign Management (Capstone) (4)
    • COM 4450. Communication Law and Ethics (4)
    • One 4 credit elective (an additional course from below or a
      new elective course)

Select one course from the following (4):

      • COM 3315. Strategic Message Development in Public Relations (4)
      • COM 3325. Strategic Message Development in Advertising (4)
      • COM 3335. Strategic Message Development in Health Communication (4)

Select one course from the following (4):

      • COM 3365. Case Studies in Strategic Communication (4)
      • COM 3375. Communication Campaign Analysis and Design (4)

With the approval of their advisers, students must take eight credits of non-communication courses related to their sequence. These courses may count toward a minor or second major but cannot be used to satisfy University core requirements.

*Communication-related travel study course or any course taken in another country not available at HPU.

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