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Communication Faculty

 

Dr. Virginia M. McDermott

Strategic Communication Graduate Program Coordinator
Associate Professor Strategic Communication
vmcdermo@highpoint.edu

Research: Community based participatory research project developing and assessing the effectiveness of the multi-media, peer developed, tailored safe driving campaigns on improving adolescents’ safe driving attitudes and self-reported behaviors. Evaluating how labeling and narratives are associated with mental illness stigma reduction and stereotype endorsement.

Personal Quote: “Be yourself. Everyone else is already taken.” –Oscar Wilde


James L. Goodman

Assistant Professor of Media Production jgoodman@highpoint.edu

Research: Premiered “Connected,” a thirty six minute original narrative film, created through one of my upper level production classes. The film was shot with our Red One Digital Film Camera system.  Working on a feature length screenplay, “Thieves of Innocence,” base on real events.

Personal Quote: “I saw the angel in the marble and carved until I set him free.” –Michelangelo


Dr. Linda Gretton

Assistant Professor of Strategic Communication
lgretton@highpoint.edu

Research: I have a strong interest in science and health communication as well as biopharmaceutical and pharmaceutical industry rhetoric. My doctoral dissertation, titled “The Rhetorical Helix of the Biotechnology and Pharmaceutical Industries,” was a study of how society has come to think and talk about these two industries both separately and in relation to one another.

Personal Quote: “Our greatest freedom is the freedom to choose our attitude.” Viktor E. Frankl, 1905-1997, author of “Man’s Search for Meaning”


Bradley J. Lambert

Assistant Professor of New Media
blambert@highpoint.edu

Research: Recently completed an animated documentary on 19th century boxer John L. Sullivan. Currently working on a couple of animated music videos and doing research for a short documentary on a gang of Florida bank robbers from the 1920s.

Personal Quote: “This life’s hard, but it’s harder if you’re stupid.” –George V. Higgins, The Friends of Eddie Coyle

 

 


Dr. Sojun Kim

Assistant Professor of Strategic Communication
skim@highpoint.edu

 

 

 

 

 


Dr. Yan Yang

Assistant Professor of Journalism
yyang@highpoint.edu

Research: My recent project explores people’s participatory behaviors on Internet video sites—how people use interactive features on these sites and how to define and evaluate the “interactive audience.” It compares the regular users and non/casual users of interactive functions in terms of demographics, media consumption habits, technology/web experiences, and technology characteristics, and developed new criteria for evaluating online audiences.

Personal Quote: “Stay hungry. Stay foolish.” Steve Job’s commencement speech at Stanford University


 

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