The Master’s Degree in Strategic Communication at High Point University provides students the foundation to create, implement, and evaluate communication campaigns, programs, and training seminars. In addition to coursework in either Health Communication or Public Relations, students graduate with mastery level knowledge in three areas: the theories that explain why and how messages work; the technical and production skills to create campaign materials; and the research skills to evaluate the success of the campaign.
The Strategic Communication program coordinator is Dr. Virginia McDermott. Dr. McDermott can be reached at email@example.com or 336.841.9384; find out more about Dr. McDermott and the Strategic Communication Graduate Faculty here. For more information, check out the Nido R. Qubein School of Communication website or download an informational brochure today!
Lauren Saul is the Strategic Communication graduate staff liaison. If you would like to tour campus or have general admission questions, you can reach Lauren at 336.841.9145 or by email at firstname.lastname@example.org.
Admission Terms: Fall (August), Spring (January) or Summer (June)
Deadline for Application Materials: Admission All application materials must be received or postmarked by the following deadlines: November 15, 2014 for Spring and March 31, 2015 for Summer.
Required materials include:
Exceptions to any admission requirement may be consider under special circumstances.
Degree: Master of Arts
Prerequisite Work: None
Comprehensive Examinations: None
Class Time: 6:00 pm – 9:00 pm
Strategic Communication Program (35 semester hours)
Students in the Strategic Communication Master’s Degree program focus on one of two areas: Health Communication or Public Relations. In addition to taking core courses in strategic communication, research methods, and communications technology, each student also takes two courses in their focus area.
|COM 5000||Strategic Communication Theories, Practices and Ethics|
|COM 5002||Persuasion and Media Effects|
|COM 5005||Practicum in Strategic Communication|
|COM 5100||Research Methods|
|COM 5900||Strategic Communication Project|
|COM 5110||Qualitative Methods and Analysis|
|COM 5120||Quantitative Methods and Analysis|
|COM 5130||Mixed Methods and Analysis|
|COM 5200||Message Design and Production|
|COM 5210||Video and Audio Production|
|COM 5220||Current Trends in Communication Technology|
|COM 5250||Topics in Technology for Strategic Communication|
|Choice of Concentration (6 hours):
Choose two from one concentration area:
|COM 5300||Health Communication Research and Strategies|
|COM 5310||Culture and Health Communication|
|COM 5320||Interpersonal Health Communication|
|COM 5330||Health Communication Campaigns|
|COM 5350||Topics in Health Communication|
|COM 5400||Public Relations Research and Strategies|
|COM 5410||International and Intercultural Public Relations|
|COM 5420||Crisis Communication|
|COM 5430||Public Relations Campaigns|
|COM 5450||Topics in Public Relations|
|COM 5601||Organizational Communication|
|COM 5602||Organizational Analysis and Training|
|COM 5603||Interpersonal Communication|
|COM 5604||Intercultural Communication|
|COM 5699||Special Topics in Communication|
Any graduate course in another program with the permission of the director of the other program and permission of the graduate student’s program of study committee.
* Any additional course in the Strategic Communication program that does not fulfill a requirement.