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Graduate School

Master of Arts in Strategic Communication (M.A.)

The MA program in strategic communication provides students the skills to design, develop, implement, and evaluate communication campaigns.  By communication campaigns, we mean a plan designed to address a problem—a health risk behavior, an image or credibility problem, or any communication issues that exist. Graduates from our program will have the skills to enter into a variety of careers, including careers as communication strategists for organizations, political groups, universities, and non-profits; campaign managers; political consultants; marketing researchers; public relations executives; and any other career that involves analyzing audiences and creating messages.

The Master’s Degree in Strategic Communication at High Point University provides students the foundation to create, implement, and evaluate communication campaigns, programs, and training seminars. Students graduate with mastery level knowledge in three areas: the theories that explain why and how messages work; the technical and production skills to create campaign materials; and the research skills to evaluate the success of the campaign.

  • In addition to core classes in research methods, campaign development, and media technology, students select from a variety of elective courses in public relations, health communication, political communication, and more.
  • Students interact and learn in the extraordinary School of Communication building with on site news studio, state of the art technology, and interactive media.
  • Students receive a balanced curriculum of theory-based lessons and practical applications.

What makes our program unique?

Our students will have the skills to develop a campaign from start to finish:

  • The theory that informs why some messages work better
  • The technology skills to actually develop campaign messages
  • The research methods skills to evaluate the effect of the campaign

Each student will work on at least two campaigns:

  • Students take at least one course focused on a community-based campaign.
  • Students’ final thesis projects will require them to identify a need, conceptualize a campaign, design the campaign, actually implement the campaign, and then evaluate the effectiveness of their messages. Students will work one-on-one with a faculty mentor during this process.

CONTACT GRADUATE ADMISSIONS

Graduate Admissions
Norcross Hall
One University Parkway
High Point, NC 27268

Phone: 336-841-9198
Fax: 336-841-9024
Email: gradadmit@highpoint.edu

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