Lauren Saul is the Strategic Communication graduate staff liaison. If you would like to tour campus or have general admission questions, please call Lauren at (336) 841-9145 or email her at firstname.lastname@example.org.
The Master’s Degree in Strategic Communication at High Point University provides students the foundation to create, implement, and evaluate communication campaigns, programs, and training seminars. In addition to coursework in Health Communication, Public Relations or Political Communication, students graduate with mastery level knowledge in three areas: the theories that explain why and how messages work; the technical and production skills to create campaign materials; and the research skills to evaluate the success of the campaign.
- Students select from niche program concentrations
- Students interact and learn in the extraordinary School of Communication building with on site news studio, state of the art technology, and interactive media.
- Students receive a balanced curriculum of theory-based lessons and practical applications.
Admission Terms: Fall (August), Spring (January) or Summer (June)
Deadline for Application Materials:
Please see the admissions information page for current degree admission deadlines.
Required materials include:
- online application with a nonrefundable $50 application fee;
- an official transcript from all colleges attended (excluding High Point University). If you have attended High Point University you must include it on your application. The Norcross Graduate School will request that transcript for you once application is submitted.
- professional resume
- personal statement that addresses the applicant’s interest in the program, experience in strategic communication, and career goals (3-5 pages)
- three professional letters of reference
Exceptions to any admission requirement may be consider under special circumstances.
||Master of Arts
||6:00 pm – 9:00 pm
Strategic Communication Program (35 semester hours)
Students in the Strategic Communication Master’s Degree program focus on one of two areas: Health Communication or Public Relations. In addition to taking core courses in strategic communication, research methods, and communications technology, each student also takes two courses in their focus area.
- COM 5000 – Strategic Communication Theories, Practices and Ethics
- COM 5002 – Persuasion and Media Effects
- COM 5005 – Practicum in Strategic Communication
- COM 5100 – Research Methods
- COM 5900 – Strategic Communication Project
- COM 5110 – Qualitative Methods and Analysis
- COM 5120 – Quantitative Methods and Analysis
- COM 5130 – Mixed Methods and Analysis
- COM 5200 – Message Design and Production
- COM 5210 – Video and Audio Production
- COM 5220 – Current Trends in Communication Technology
- COM 5250 – Topics in Technology for Strategic Communication
Choose two from one concentration area
- COM 5300 – Health Communication Research and Strategies
- COM 5310 – Culture and Health Communication
- COM 5320 – Interpersonal Health Communication
- COM 5330 – Health Communication Campaigns
- COM 5350 – Topics in Health Communication
Public Relations Concentration
- COM 5400 – Public Relations Research and Strategies
- COM 5410 – International and Intercultural Public Relations
- COM 5420 – Crisis Communication
- COM 5430 – Public Relations Campaigns
- COM 5450 – Topics in Public Relations
- COM 5601 – Organizational Communication
- COM 5602 – Organizational Analysis and Training
- COM 5603 – Interpersonal Communication
- COM 5604 – Intercultural Communication
- COM 5699 – Special Topics in Communication
Any graduate course in another program with the permission of the director of the other program and permission of the graduate student’s program of study committee.
* Any additional course in the Strategic Communication program that does not fulfill a requirement.