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Graduate School

Master of Arts in Strategic Communication (M.A.)

Our MA program in strategic communication focuses on three areas: public relations, health communication, and political communication. The program provides students the skills to design, develop, implement, and evaluate communication campaigns.  By communication campaigns, we mean a plan designed to address a problem—a health risk behavior, an image or credibility problem, or any communication issues that exist. Graduates from our program will have the skills to enter into a variety of careers, including careers as communication strategists for organizations, political groups, universities, and non-profits; campaign managers; political consultants; marketing researchers; public relations executives; and any other career that involves analyzing audiences and creating messages.

The Master’s Degree in Strategic Communication at High Point University provides students the foundation to create, implement, and evaluate communication campaigns, programs, and training seminars. In addition to coursework in Health Communication, Public Relations or Political Communication, students graduate with mastery level knowledge in three areas: the theories that explain why and how messages work; the technical and production skills to create campaign materials; and the research skills to evaluate the success of the campaign.

  • Students select from niche program concentrations
  • Students interact and learn in the extraordinary School of Communication building with on site news studio, state of the art technology, and interactive media.
  • Students receive a balanced curriculum of theory-based lessons and practical applications.

What makes our program unique?

Our students will have the skills to develop a campaign from start to finish:

  • The theory that informs why some messages work better
  • The technology skills to actually develop campaign messages
  • The research methods skills to evaluate the effect of the campaign

Each student will work on at least two campaigns:

  • Each cohort of students will work together on a community-based campaign. This year, we have partnered with the Piedmont Authority for Regional Transportation, student resource officers at the public high schools, and five High Point high schools to develop safe driving campaigns for each school.
  • Students’ final thesis project will require them to identify a need, conceptualize a campaign, design the campaign, actually implement the campaign, and then evaluate the effectiveness of their messages. Students will work one-on-one with a faculty mentor during this process.

CONTACT GRADUATE ADMISSIONS

Graduate Admissions
Norcross Hall
One University Parkway
High Point, NC 27268

Phone: 336-841-9198
Fax: 336-841-9024
Email: gradadmit@highpoint.edu

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