Our MA program in strategic communication focuses on three areas: public relations, health communication, and political communication. The program provides students the skills to design, develop, implement, and evaluate communication campaigns. By communication campaigns, we mean a plan designed to address a problem—a health risk behavior, an image or credibility problem, or any communication issues that exist. Graduates from our program will have the skills to enter into a variety of careers, including careers as communication strategists for organizations, political groups, universities, and non-profits; campaign managers; political consultants; marketing researchers; public relations executives; and any other career that involves analyzing audiences and creating messages.
The Master’s Degree in Strategic Communication at High Point University provides students the foundation to create, implement, and evaluate communication campaigns, programs, and training seminars. In addition to coursework in Health Communication, Public Relations or Political Communication, students graduate with mastery level knowledge in three areas: the theories that explain why and how messages work; the technical and production skills to create campaign materials; and the research skills to evaluate the success of the campaign.
- Students select from niche program concentrations
- Students interact and learn in the extraordinary School of Communication building with on site news studio, state of the art technology, and interactive media.
- Students receive a balanced curriculum of theory-based lessons and practical applications.
What makes our program unique?
Our students will have the skills to develop a campaign from start to finish:
- The theory that informs why some messages work better
- The technology skills to actually develop campaign messages
- The research methods skills to evaluate the effect of the campaign
Each student will work on at least two campaigns:
- Each cohort of students will work together on a community-based campaign. This year, we have partnered with the Piedmont Authority for Regional Transportation, student resource officers at the public high schools, and five High Point high schools to develop safe driving campaigns for each school.
- Students’ final thesis project will require them to identify a need, conceptualize a campaign, design the campaign, actually implement the campaign, and then evaluate the effectiveness of their messages. Students will work one-on-one with a faculty mentor during this process.
Admission Terms: Fall (August), Spring (January) or Summer (June)
Deadline for Application Materials:
Please see the admissions information page for current degree admission deadlines.
Required materials include:
- online application with a nonrefundable $50 application fee
- an official transcript from all colleges attended showing a cumulative 3.0 cumulative GPA (excluding High Point University). If you have attended High Point University you must include it on your application. Graduate Admissions staff will request that transcript for you once your application is submitted.
- professional resume
- personal statement that addresses the applicant’s interest in the program, biggest academic challenge, and plan to manage the time commitment of graduate school (3-5 pages)
- three professional or academic letters of reference
Exceptions to any admission requirement may be consider under special circumstances.
||Master of Arts
||6:00 pm – 9:00 pm
|Transfer of Credit:
||The M.A. program in Strategic Communication does not accept transfer of credit. All credit toward the degree must be earned at High Point University.
Strategic Communication Program (35 credits)
Students in the Strategic Communication Master’s Degree program focus on one of three areas: Health Communication, Public Relations, or Political Communication. In addition to taking core courses in strategic communication, research methods, and communications technology, each student also takes two courses in their focus area. Students do have the option to have a blended concentration, requiring 6 credits from both concentrations.
Core Courses (14 Credits)
- COM 5000 – Contemporary Strategic Communication
- COM 5002 – Persuasion and Media Effects
- COM 5005 – Practicum in Strategic Communication
- COM 5100 – Research Methods
- COM 5900 – Strategic Communication Project
Methods (3 Credits)
Choose one course from the following:
- COM 5110 – Qualitative Methods and Analysis
- COM 5120 – Quantitative Methods and Analysis
- COM 5130 – Mixed Methods and Analysis
Technology (6 Credits)
Choose two courses from the following:
- COM 5200 – Message Design and Production
- COM 5210 – Video and Audio Production
- COM 5220 – Current Trends in Communication Technology
- COM 5250 – Topics in Technology for Strategic Communication
Choose two courses from one of the following concentration areas:
- COM 5300 – Health Communication Research and Strategies
- COM 5310 – Culture and Health Communication
- COM 5320 – Interpersonal Health Communication
- COM 5330 – Health Communication Campaigns
- COM 5350 – Topics in Health Communication
- COM 5400 – Public Relations Research and Strategies
- COM 5410 – International and Intercultural Public Relations
- COM 5420 – Crisis Communication
- COM 5430 – Public Relations Campaigns
- COM 5450 – Topics in Public Relations
- COM 5500 – Contemporary Political Campaigns
- COM 5510 – Politics and the Media
- COM 5550 – Topics in Political Communication
Electives (6 credits)
To satisfy their elective requirements, students may, with the approval of the appropriate program directors and the student’s program of study committee:
- complete any other 5000- or 6000-level Strategic Communication courses not already used to satisfy a program requirement;
- any 5000- or 6000-level courses taught outside the School of Communication.