Over the past week, I’ve been over going our Playbill for the upcoming show, The Illusion, which begins June 10 here in Greensboro, N.C.. There is a lot of preparation on the marketing side to get ready for this show! The playbill is an important aspect because it is seen by thousands of audience members throughout the run of the show, therefore, it has to be completely perfect before we can send it to the printers. The playbill is something all theater’s use as information for the audience, but also for advertising and displaying partnerships with other companies. So if I continue to work in the marketing field of theatre, this is something I will frequently run into.
To learn more about the company I will be doing marketing work for this summer, visit http://www.triadstage.com/