Once-a-month F/W/V employees gather together for what is called a “Lunch and Learn.” Lunch is provided while we listen to a presentation on the latest PR and marketing trends. This past week I had the opportunity to attend my first L&L, where we discussed holograms and how they can be used for clients. Since Tupac’s “resurrection” as what appeared to be a hologram at the 2012 Coachella music festival, holograms are no longer thought of as sci-fy fantasies. The latest technology allows for holograms to represent pretty much anything or anyone! From point-of-purchase displays showing off the latest product to a keynote speaker at conventions, holograms are the most exciting trend in digital marketing technology.
The method used at Coachella is called Pepper’s Ghost, which actually isn’t a true hologram but an image and light reflection technique. https://en.wikipedia.org/wiki/John_Henry_Pepper . It was fascinating to learn about such a creative and ground-breaking technique.The presentation made me realize how creative you must be in this industry. Yet another great lesson learned!