AES NJ Cogen Co., Inc. provides residential and industrial services in cogenerations, heating/cooling systems and water pumps to produce greener electricity and lower monthly electrical and water bills. This week they asked me to create a new logo for them and this is what I made. I also created their website http://www.aesnjcogen.com/ if you would like to see more examples of my work and design.
So, I officially got my first company phone. It’s a Samsung Galaxy 2 I believe. While I won’t be using it to make many calls, I will be using it a lot. As a part of my web analytics training, it’s important to test the NASCAR mobile application when it comes to several different types of phones and services. We do this to make sure that every user has a comfortable experience no matter what service or phone they have. It’s also important to help diagnose problems.
We test how the app functions in different categories such as: Sprint and Non-Sprint cellphones or iPhone 4 and 5 and Non-iPhones. We also test the app on Windows phones, Androids, iPads, iPad minis, and other tablets. Because of this, some employees have drawers filled with electronic devices. With this particular phone, I was using a program to determine the pageName (it’s not a typo I swear) of every possible screen in the app. I would then check to make sure that the pageName made sense based on the content. By doing this, I created a spreadsheet that will act as an easy navigation guide when it’s sent to Sprint employees.
The program I used to do this utilized proxies to intercept and read “calls” when a page is selected in the NASCAR mobile app. I would then read through the information that was associated with the call, find the pageName, and organize it in an Exel document. I did this for about 5 different devices to make sure that everything was logical across the board.
I feel like a nerd for saying it, but I’m pretty excited to see which device I get to test next. Web analytics can be pretty interesting!
Logos first started thousands of years ago when most of the population was illiterate. Therefore, to appeal to those citizens, companies began to draw out pictures and designs to illustrate what the company’s services or products were. Today, many more people are literate than in the past, however logos are still important to the essence and branding of the company. What does your logo say and how does it describe your company, product and services?
After weeks of anticipation, the first day of my internship was finally here! While no one likes hearing their alarm go off at 4:30 in the morning, the hustle and bustle of the morning shift gives you an energy boost to last you for six hours. As an intern, I have the ability to go out in the field and assist reporters on various interviews. Although I have not had the opportunity yet, I frequently check the assignment list on the newsroom computer to get the chance.
While I’m only on the third day of my internship, I have already seen how much work and effort goes into making a newsroom function. I was able to spend an hour in the traffic room to get a glimpse of how the traffic room operates, how the traffic reporters get their information, and see the reporters go live on air to report traffic updates. The traffic room appears overwhelming at first, with the several television screens and ongoing chatter from police radios. I asked one of the reporters, “how do you stay concentrated on reporting the traffic with all the noise?” She told me headphones help, but that she got used to it after a while. Traffic reporters go live on the 8s of every hour to update drivers on the road. It was roughly 10:45 in the morning and the traffic in D.C. was still congested, making me grateful for leaving my house at 5:30 in the morning, allowing me to miss all the traffic.
After leaving the traffic room, I was surprised with a writing and current events test. The writing test required me to choose three stories out of the newspaper and write out a 30-second spot in conversation-like dialogue. I was given the current events test, which did not worry me at first as I grew accustomed to taking them in my copy editing class in the spring, but they never consisted of 50 questions. The test contained questions about naming the current senators and governors of Maryland and Virginia, details about the Supreme Court, naming international cities, and more. I did not get a perfect score by any means, but my site supervisor explained most people don’t and the test is practice for aspiring journalists hoping to work for WTOP.
Afterwards, I was given the task of researching upcoming events in Washington, D.C. to post on the WTOP website for readers and people living in the area. The following day, I edited the material I found and made it live on the website. I felt as an intern I made a contribution, although small.
I’m looking forward to all the tasks that lie ahead, even if I have to be in some mornings prior to 5 a.m. Ah, the life of a journalist.
So this is my workstation. It’s got 2 connecting screens, which I learned is the best way to get work done. I don’t like the idea of going back to having just one when I get home and all I have is my laptop. My life has been forever changed in that instance. Anyway, my boss and I got together and wrote an official description of what I’ll be doing this summer. Here is a deconstruction:
I work closely with the NASCAR Digital Media team in the areas of changes, releases, web analytics and live events coordination for NASCAR.com.
My responsibilities include daily organization and process development for changes and releases to the NASCAR.com platform.
This is about 60% of what I’ll be doing this summer. Making changes to NASCAR.com isn’t as easy as going in and messing with some settings when someone asks you to. There’s an entire formal process in place for making changes to the website. When someone notices a change that should be made, they submit a ticket, which is like a formal report stating the changes, what it could change, maybe some mockups to demonstrate, etc. Then the Change Control Board of executives decide what they want to include in the next website releases, estimates are made on how long the change will take to implement, and the change is tested. Finally, the change is released. I assist with running that process.
I am a part of the web analytics team assisting with determining important patterns when it comes to consumer website use and helping diagnose website errors.
About 20% of my summer will be spent assisting the web analytics team with using certain programs that read the behind the scenes data of what website users are doing when they get on NASCAR.com. All of the information gathered is completely anonymous from the user, so we don’t know who is on the website, but we know the way they navigate the website, how far they scroll, how long they spend and which pages get the most views. My biggest project with this team will be completing a NASCAR website audit, meaning I go through and test every single link possible to make sure that everything fits the template that was created by the website analytics team.
Additionally, I assist the Live Operations team with the live event responsibilities that are performed during live NASCAR.com events.
I’ve been learning how to use a program called Mass Relevance to work with the Twitter feeds that show up on the NASCAR.com website. I double-check all the links and modules on the website during live events to make sure that everything is working smoothly. We monitor how many people are on certain webpages and we help run a garage cam show that the fans get to dictate.
And of course, there are plenty of odd-jobs that don’t fit into these overall categories. I’ll be sure to fill you in as the internship rolls on!