In every pitch I’ve sent, I’ve offered to set up an interview with the intern in question so that the reporter can gather the information they want/need and ask any questions they might have. Coordinating a phone call around my schedule and the reporters schedule and the interns schedule can be a bit of a challenge, especially waiting to hear back from each one as I try to find the time that works for all three of us.
I usually sit in on the interview because (a) I can provide an office and phone for us to call from and (b) so that I can facilitate the interview and “introduce” the intern to the reporter. And a little bit as moral support for the people who were nervous about being interviewed.
I’ve really enjoyed the interviewing process because it has enabled me to learn a lot more about the interns as they answer the reporters’ questions. It’s also great from a public relations perspective because I’m learning what is important/most interesting to the reporter which is helpful in shaping future pitches or press releases.
A couple of times I’ve been asked questions as well, or even separately interviewed, about the internship program. Once I was even quoted as “Amy Stamm of the Office of Communications” which was pretty cool. (I’m not sure they realize that I’m an intern as well!)