By the third day into my creative sales internship, I’ve learned that brainstorming is a hit and miss. To truly come up with a myriad of ideas, you need to think on it on and off all day. The different moods you’re in can create different kinds of ideas, and this diversity is what helps the business the most. I’ve been planning a commercial for days now and I still feel like there are plenty of ideas out there waiting for me to write them down. I just have to hurdle that mind block first.
Over the past week, I’ve been over going our Playbill for the upcoming show, The Illusion, which begins June 10 here in Greensboro, N.C.. There is a lot of preparation on the marketing side to get ready for this show! The playbill is an important aspect because it is seen by thousands of audience members throughout the run of the show, therefore, it has to be completely perfect before we can send it to the printers. The playbill is something all theater’s use as information for the audience, but also for advertising and displaying partnerships with other companies. So if I continue to work in the marketing field of theatre, this is something I will frequently run into.
To learn more about the company I will be doing marketing work for this summer, visit http://www.triadstage.com/
This internship marks the first “real world” experience I get to put under my belt. Walking into the building, I didn’t know what to expect. No one took me by the hand; but if I had a question they answered it. Other than that, I was mostly left to find my own way. Just in the first day, I did a few hours worth of research on marketing tactics of a competitor brand, attended three meetings, learned how to multitask, filled out some new-employee paperwork, then snapped this picture in my cubicle to commemorate my survival. By interning here, I hope to gain a good grasp of the teamwork spirit I see in all the employees around me.
I started week 2 of my internship today, and it has been nonstop! Whenever a client has an event, not only do we write the news release to be sent out to all of our different media contacts, but we also create a calendar release to be sent out to many different community and social sites to be put on their events calendar. I kind of wish that these sites operated like the Common App – put all the info in once and then click send. But sadly it does not! Twenty-two times I had to input all the information for an event into different sites. Although the work was tedious, it taught me how much really goes into providing service for a client. Not only do you have to make sure they are presented in the best light, but also that their events are being put out there and that the public knows about them.
So far, everything is great! Check out downtownboca.org to check out some of the things I’ve been working.
This Monday, I started my summer internship at Kaye Communications in Boca Raton, Florida where I’ll gain experience in marketing, PR and event planning. Almost everything that I have learned in my Foundations in Strategic Communicaton and Princples of Marketing courses have helped me in my work so far. This really shows how High Point University is preparing its students for the real world, work life. This week, I’ve been doing a lot of writing, which I love! I’ve been given press releases to write and edit, and to my surprise, my bosses Bonnie and Jon loved them! It’s pretty cool that my work will be released online and in print.
To read more about my summer internship, check out my blog: www.stephschwartzblog.blogspot.com