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8.7 NBC_PressTourI have recently returned to my internship office after a short break with High Point’s Media Fellow Program in Los Angeles, California. We finished our trip by visiting TCA’s Press Tour on the day that NBC was presenting their fall schedule. We were able to sit amongst the reporters as they interacted with the panels from the different shows. The panels included the producers and some actors and actresses from each show and generally started with a “sizzle reel” followed by the questions of the reporters. It was an amazing opportunity to see how everyone interacted and we were excited to discover that we were the first academic group to ever attend the press tour. We also had the chance to eat lunch with a number of reporters and hear about their work experience and ask questions.

The trip ended with a visit with Megan Levy, a vice president at the Public Relations company, The Lippin Group. After this meeting we had officially visited and met with people from a number of different communications tracks and saw how they all came together to run the crazy world that is the entertainment world in Los Angeles.

This trip, lead by our advisor, Professor McGhee-Lazarou helped us to bridge the gap between what we learn in the classroom and what the industry is really like. We found that everything we are learning in class is very important in establishing our foundation, and we should take advantage of every experiential learning opportunity in order to gather that “real world” experience.

Now I am back in the Ulman Cancer Fund for Young Adult offices and working to wrap up my summer long projects as my time will be ending here at the end of August. I am really looking forward to how everything will be coming together!

 
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8.7 nasm news nowThe Office of Communications also handled internal communications, and my supervisor, whose title is Writer/Editor, is in charge of the employee newsletter NASM News Now as well as the e-newsletter that goes out to our subscribers What’s Up.

Many people will probably call me crazy for saying/admitting this but I love editing. Grammar, sentence structure, content, I just love taking my red pen and marking up a paper. Before each issue of What’s Up and NASM News Now I edit the newsletter for my supervisor. I was also able to write an article for NASM News Now about the interns. The format was to choose five interns who had interesting stories and feature them. I had approximately 100 words to write about each intern and had to include the interesting tidbit I discovered about them as well as what department they work in, who their supervisor is and what their internship project is. And anyone who knows my writing style (long, as you can probably tell from these blogs) will believe that this was a bit of a challenge, but I managed to get each intern’s section down to the set number of words. I’m really pleased with how it turned out, and my supervisor was too. She told me multiple times how well-written, lively and energetic is was. It ran last week and it’s cool to think how many people at NASM read what I wrote.

 
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6.19 AmyStep 8: Set up an interview between the intern and reporter.

In every pitch I’ve sent, I’ve offered to set up an interview with the intern in question so that the reporter can gather the information they want/need and ask any questions they might have. Coordinating a phone call around my schedule and the reporters schedule and the interns schedule can be a bit of a challenge, especially waiting to hear back from each one as I try to find the time that works for all three of us.

I usually sit in on the interview because (a) I can provide an office and phone for us to call from and (b) so that I can facilitate the interview and “introduce” the intern to the reporter. And a little bit as moral support for the people who were nervous about being interviewed.

I’ve really enjoyed the interviewing process because it has enabled me to learn a lot more about the interns as they answer the reporters’ questions. It’s also great from a public relations perspective because I’m learning what is important/most interesting to the reporter which is helpful in shaping future pitches or press releases.

A couple of times I’ve been asked questions as well, or even separately interviewed, about the internship program. Once I was even quoted as “Amy Stamm of the Office of Communications” which was pretty cool. (I’m not sure they realize that I’m an intern as well!)

 
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8.6 Beauty BlowoutLadies, ladies, ladies.

Take a minute and ask yourself how much money you’ve spent in the past six months on beauty products. How many lipsticks and mascaras are in a bag, how many pretty sparkly eye-shadows you don’t wear nearly as much as you’d like, the nail polishes and perfume bottles cluttering your dresser. A little here, a little there, but it all adds up. You’re addicted.

But there’s a job title for that! And I am going to share a secret with you: become friends with someone in the beauty department at a magazine.

Why? Because most magazines are sent an influx of brand new products twice each day that are opened, glanced at, and put onto a shelf in a closet until there is no more room. It’s actually a highly selective process for what makes the cut. And the rest? Twice a year, interns like me purge the closet to prepare for fall and winter products that you’ll read about and be dying to try. But until then, there are brand new, unopened goodies up for grabs.

This past week at O, we managed to sell the entire beauty closet in a 3-hour sale open to all Hearst employees. Imagine Black Friday in a conference room….it was that intense. But it was bittersweet too. All of the money that we made from the sale is being donated to Oprah’s Leadership Academy girls. The products that help you feel more beautiful go to a beautiful cause.

It was a lot of hard work, boxing everything up, sorting, separating, cleaning, and replenishing the bins. But I also got first dibs on everything that I wanted. Now I just need to convince my parents that shipping all my new goodies back won’t cost nearly as much as what I would spend buying all of that at retail cost….wish me luck.

 
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1570As my final week of interning started, I got a taste of what it’s like to be an actual employee of a magazine… My boss is on vacation for two days, so I was completely in charge of myself today. My editor sent me a list of things that she wanted me to get done in the two days that she’s gone, but other than that, I was left to my own devices, like any other employee is every day. It was a great way to start wrapping up my internship, because Liz (my editor) wasn’t there to answer any of my questions so I really had to put everything I’ve learned this summer to the test. It was cool, because I felt like a real, full-time employee, and I was proud that I was able to finish everything, and have time to spare! I worked more on organizing and reviewing tester forms for our Gold Star Toy Awards, selected products and contacted PR people for an upcoming spread and wrote invoices for writers. It doesn’t sound like too much, but there was a lot that went into each project and I was kept busy all day!

I have to say though, I really missed my editor. Our desks are right next to each other, and I missed being able to talk to her about what I did this weekend, and share the funny comments that some of our toy testers put on their Gold Star Toy evaluations. Sure, she’s my boss, but we’ve also become friends this summer, and having her not there made me really realize it. I’m definitely going to miss the entire P&C staff, and it makes me so sad to realize I now only have two days left with Scholastic. However, I absolutely cannot wait to get back to HPU, so it all balances out in the end. Wednesday will be hard though, when I pack up my bag and board the subway (and then the bus to NJ) for the last time this summer.