Published on June 27, 2012, by in Internships, Marketing, Research.

Before I started my internship at SAS, I had never heard of the term “big data.” By definition it means data of such volume, variety or velocity that an organization must move beyond its comfort zone technologically to derive intelligence for effective decisions. To put this in a college example: you have so much music, movies, pictures, documents, etc. on your computer that you are going to need to buy a new computer or hard drive. Businesses are now holding so much data that it is impossible to make sense out of it without analytical software.

Now I am not going to be “that guy” who just writes a marketing pitch about how great SAS software is (which it is). However, I do want to stress how important analytics are in today’s business world. Marketers use analytics every day to evaluate consumer behavior patterns, determine target markets and much more. This week I am starting a project to work on a taxonomy that can help SAS’s Social Media Analytics software find relevant information on its major competitors from, you guessed it, social media. I’ll let you know how it goes next week!


Published on June 26, 2012, by in Chemistry, Internships, Research.

WFU, Wake Forest University, Chemistry, Research, Lab, Experiential LearningGlad you checked back with me to learn about my Plan B. In my last update, I was having trouble with maintaining constant current on the Bio-Rad CE. After talking with Dr. Colyer, we decided to make the switch to another CE instrument in the lab. The goal was to test my samples and method on the Beckman-Coulter instrument and compare to the Bio-Rad…if we got reproducibility, and then there was nothing wrong with the Bio-Rad, but if we got different data, well you understand.

At the helm of the Beckman, it was time to learn all about the software package, how the instrument is setup, make a new capillary specifically for the Beckman cartridges, and much more. Just as with the Bio-Rad…I made the capillary 50μm X 30cm, filled the buffer and solution vials, and created my methods in the software. First and foremost the capillary had to be conditioned (approx. 1.5 hours).

WOW…I finally began to see results from my separations! Now that things are looking better, I began two tests: (1) Injection Pressure – change the injection pressure where as pressure increases so should the response, (2) Voltage – change the separation voltage where as voltage increases the response should appear earlier in time. In the pressure test, 10, 20, 30, and 40 psi-sec methods were tested while in the voltage test, 10, 15, and 20 kV methods were tested. This created a lot of data and graphs to analyze.

Albert Einstein said, “If we knew what is was we were doing, it would not be called research, would it?” I hope you will check back soon for another update from the lab…now I must get to analyzing the data and charts to figure out where to go next!

Published on June 25, 2012, by in Entertainment, Internships.

Tyler McCoy AGAIN!!!! The Middle of May – May 17, to be exact – marked the one year anniversary of the start of my internship at MTV. Since my internship ended in August of 2011, I have gone and worked as a hired PA for many events throughout the school year. No longer an unpaid intern, I’ve had the opportunity to work at many major events including the 2011 MTV Video Music Awards (VMA’s) and the 2012 Nickelodeon Kids Choice Awards Welcome Party. At the beginning of this month, I was hired again to work two events; one of which was the first major event I ever worked on at MTV during my internship – the MTV Movie Awards. I worked the event on June 3, and it proved to be a very different experience this time around!

Internship, MTV, MTV Movie Awards, Experiential Learning, Event Planning, HPU

MTV Movie Awards

While I previously didn’t know the drill or how things work last year, I’ve used every event to build my knowledge and gain more experience in events so that this time was much more comfortable working with less direction. I directed all of the VIP, MTV Add-Sales and general admission guests into the venue, which was held in the Gibson Theatre at Universal City Walk in C.A. for the 6th year in a row.  Hosting the awards for a second time and receiving countless laughs from the audience as always was Russell Brand.  The Red Carpet was home to everyone from Emma Watson (of the Harry Potter Series & the upcoming “The Perks of Being a Wallflower”), to Josh Hutcherson (“The Hunger Games”) and Kristen Stewart (“Twilight Saga”). Emma Stone offered some wise words after receiving the Trailblazer Award. I also witnessed a once in a lifetime musical performance of the Black Keys featuring Johnny Depp, who won the Generation Award.  The event was star-studded and fan-packed in the neon -lit and decorated theatre.  I did manage to catch a glimpse of the theatre before the guests were let in with enough time to snap a picture!

While I was working, I was also able to get a glimpse of the show as it was going on and got to see Emma Watson walking up to receive her award.  However, DUTY CALLS! During the time the awards ceremony was airing live across the United States and in other countries, I had to do a walk through of the after party which I also work.  It may seem like a small thing, but taking tickets for the after party in the “Express Lane” can be hectic.  It’s essentially the VIP lane… so MTV Executives and any talent attending the show have to go through me first.  The after party was held in a different location along Universal City Walk than it has been held in previous years. Instead of outside on the lawn in front of the Gibson Theatre, the party was held in multiple restaurants and venues down the walk. You wouldn’t believe how many people try to get into this invitation only party without a ticket or by trying to make their awards ceremony ticket look like the after party ticket… and 100% of the time they’re unsuccessful and immediately turned away. On the more fun side, the music was blaring, the infamous MTV Movie Awards pillows (which I had my eye on…) disappeared immediately, and the guests danced and partied the night away! Some celebrity faces in attendance were LMFAO, the cast of Workaholics, and Shailene Woodley (winner of the “Breakthrough Performance” award for her role in “The Descendants”). 

The party went on from 8:30 p.m. until around midnight, and I had been there since 1:30 in the afternoon. So although I was hyped up from all the excitement that comes with the MTV Movie Awards and its after party, it’s safe to say I was exhausted. However, the experience was WELL worth it. I have already updated my resume to include this experience. Hopefully working the same, well known event in entertainment for two years in a row will give me a leg up when I start applying for jobs… next month. Hello real world.

Published on June 25, 2012, by in Internships, Marketing.

Public Relations, Internship, French, West, Vaughan, Elle, High Point UniversityToday I have reached the one-month mark in my internship with French/West/Vaughan. What an incredible experience so far!

This week I have been busy working on editorial calender pitches to major US magazines, including one of my personal favorite magazines, Elle. I have also constructed a press release that was published and submitted to media outlets nationally!! I have witnessed the process of writing copy, having it edited and composing several drafts until you finally have a final product. It was such an honor to have my writing actually used by FWV for such a major client, International Gemological Institute. My release was picked up by several publications, the first being JCK Magazine, a top jewelry trade magazine.

I have to give a major shout out to some of the PR and journalism professors I have had at HPU so far: Dr. Hayes, Dr. Yang and Professor Watson, Thank you for your instruction and constant help in the classroom! It’s been awesome to see what I have learned in the classroom be translated into tangiable work.

Published on June 22, 2012, by in Business, Internships, Marketing.

For those of you avid readers out there, you may notice that this is, in fact, my very first post of the summer. Regardless, I have been spending my days interning in Manhattan, at The Morris+King Company, a public relations firm located in Union Square. Oh, and for what it’s worth, I couldn’t be happier.

The Morris+King Company (MKC) represents clients such as AOL, National Geographic, The Ritz-Carlton, Wikipedia, Susan G. Komen for the Cure, and the Michael J. Fox Foundation for Parkinson’s Research, to name a few. However, the Morris+King Company also maintains an incredibly strong relationship with the tech industry, representing companies such as Aviary, Yext, Tracx, Dachis Group, Kaboodle, and many, many more. I personally, spend my time on the tech-side of the firm, working closely with Founding Partner and Co-Principal, Mr. Andy Morris.

As a “Tech Intern,” I have become familiar with the tech industry, both nationally and globally, staying up-to-date with all and any sites, blogs, Twitter accounts and anything else related to the tech industry, an industry that appears to be taking over the world one startup company at a time. 

Essentially, I have been given the incredible opportunity to work with MKC clients, attending and engaging in client meetings, compiling and analyzing client-related data, brainstorming to help develop marketing and public relations campaign ideas, and even work creatively on presentations, using PowerPoint and other related software. As if it couldn’t possibly get any better, I am surrounded by brilliant, highly experienced public relations professionals, all of whom are more than willing to help me learn about and adjust to working (successfully and effectively) in the public relations industry. 

All in all, I am learning A TON. Now that I have gotten myself in a little routine, starting my internship just over three weeks ago, I have some time to “jot down” my thoughts in the form of a blog post every once in a while. So for those of you reading this High Point University blog, plan on seeing my name every few days. I have a lot going on, and I need somebody to listen!