As High Point University continues to gain national and international recognition, every encounter with our brand must deliver a consistent message. Our name “High Point University” is a strategic part of our identity and is a distinguishable component of the brand. The reputation of our brand isn’t built off of one single encounter. It is constructed through a series of impressions. From an advertisement in the newspaper to the greeting received on campus, each touch point must communicate our culture. When inconsistencies are discovered it affects our brand’s reputation. Our graphic identity supports our brand, therefore, this style guide will serve as a resource in our mission to “Choose to Be Extraordinary! ®”
High Point University brand standards acknowledges the need to adapt to trends and styles in an increasingly competitive global environment. Therefore, some graphic elements such as fonts and colors are considerably unrestricted, whereas the use of logos are steadfast. Thus the balance of innovation and tradition are critical to enriching our brand with a fluid audience.
Unlike universities who may be recognized by their mascot, High Point University is recognized by our name. Therefore, the words “High Point University” must appear on all forms of communication and merchandise and be the leading visual. When referring to the university, always use the full name “High Point University” never use “High Point” without including “University” as it may be misinterpreted as the city of High Point. Further, the HPU logo should not be used without High Point University.
High Point University should appear on all university communications and be the leading visual. This may be through the use of the requirements of the one-line or two-line traditional wordmark, or through an alternative font selection that is clearly legible and more suitable for the audience.
If using the one-line or two-line university wordmark it must fit the minimum size requirements and have appropriate white space to set it apart. These logos may be used in the primary brand colors.
The Roberts Hall wordmark may be used in place of the traditional wordmark. Historically, this wordmark has been used on printed materials and merchandise produced by the university. The Roberts Hall wordmark is traditionally not used on external merchandise to be sold at retail. Further, the Roberts Hall mark should not be used without “High Point University.”
The academic seal may only be used with approval from the Office of Communications. The seal is rarely used outside these items:
Any items featuring the academic seal must be high quality and may feature embossing or engraving.
Academic Seal Color Variations
The academic seal may only be produced in the primary brand colors – Purple; Pantone 2685, Metallic Silver; Pantone 8400, White or Black. It is also permissible to blind emboss or foil stamp the seal in gold.
Academic Seal Size and Clear Space
The academic seal should appear no smaller than 1.5” and should have appropriate white space at a minimum of 0.5” to set it apart.
The HPU bold logo should only be used in conjunction with the traditional wordmark or an alternative font selection that is clearly legible in promoting High Point University. The font for High Point University does not have to be Centaur and may feature different styles with approval of the Office of Communications. However, High Point University should be dominant with the HPU bold logo supplementing.
The university seal should be avoided on publications and materials and reserved for merchandise or apparel.
University Tree Seal
The university tree seal follows similar guidelines to the academic seal and may only be used with permission of the Office of Communications and meet minimum size requirements of one and a half inches.
In addition to logos, High Point University has protected the following language. This verbiage should include the appropriate trademark or service mark identifier with the exception of High Point University on printed marketing materials.
High Point University®
Choose to Be Extraordinary!®
Preparing students for the world as it is going to be.SM
Preparing health care professionals for the world as it is going to be.SM
The future of pharmacy.SM
At High Point University, every student receives an extraordinary education in an inspiring environment with caring people.®
High Point University PanthersTM
The panther logo is no longer used to represent High Point University. This logo may be found at retail locations for a limited time as it is transitioned out with new merchandise; however, it may not be used by university offices or departments.
The split High Point University/HPU logo is no longer used.
The HPU logo has an updated look where one color is used rather than four.
The HP logo has historically been associated with athletics. This logo is no longer used as it has been replaced with the new one color HPU logo.
The university seal has been updated to be aligned with the one-color bold logo version of the HPU.