High Point University works with Affinity Licensing, a trademark management company who oversees registered trademarks of the HPU brand while providing protection and enforcement from unauthorized use.
WHAT IS A TRADEMARK?
A trademark is any logo, symbol, slogan, word or other element that may be used to identify a brand. These marks are only used with permission of the university and are managed through Affinity Licensing. For example, our name, “High Point University” is a registered trademark of the university and requires approval prior to use on materials or merchandise.
HOW DO I KNOW IF THE VENDOR I WANT TO USE IS LICENSED?
Check the Licensed Vendors list. *updated November 2020
This list is frequently updated and does not include businesses who may be operating under a different business name. For questions regarding a particular business, contact the Office of Communications.
WHAT TYPES OF VENDORS NEED TO BE LICENSED?
Any vendor producing items bearing the High Point University brand must be licensed. This includes, but is not limited to promotional products, signage, banners and uniforms.
IF THE ITEM BEING PRODUCED HAS NO REFERENCE TO THE UNIVERSITY DO I STILL NEED TO USE A LICENSED VENDOR?
If university funds are being used to produce the item, it must bear approved logos or wordmarks. This includes all departments and student organizations. Please see the HPU Gifting Approval Form for more information.
AS AN INTERNAL DEPARTMENT OR STUDENT ORGANIZATION, CAN I SELL PRODUCTS BEARING HPU TRADEMARKS?
No departments or student organizations may sell items bearing the HPU brand unless approved by the Office of Communications.
WHAT HAPPENS IF ITEMS BEARING HIGH POINT UNIVERSITY MARKS ARE PRODUCED AND A LICENSED VENDOR IS NOT USED?
Unapproved vendors do not have permission to produce the HPU brand. Therefore, the invoice may not be paid in the business office until the vendor initiates the licensing process.
HOW CAN A VENDOR BECOME LICENSED?
Please send the vendor this link to apply to Affinity Licensing: https://affinity-gateway.com/signup