Nido R. Qubein School of Communication
Sport Management

Get Involved!

There are a variety of ways to get involved in the Sport Management department. Click on the links below to see the exciting opportunities provided by the SMG clubs and initiatives!

Sport Management Association (SMA)

Sport Management Association (SMA)

HPU’s Sport Management Association consists of motivated students seeking to enhance and transform their undergraduate Sport Management experience. Members of this highly engaged group are provided extracurricular opportunities to learn skills that will aid them in their future careers, network with industry professionals, and stand out from their peers.

If you are interested in joining the Sport Management Association, contact Dr. Lukow or Parker Murphy, SMA President.

Student Officers

SMA Experiences

The Sport Management Association, in conjunction with the Sport Management Department, has many great resources available for students. High Point University is centrally located in North Carolina, making it convenient to connect with other universities and colleges as well as successful sport businesses and organizations in the surrounding area. Our network begins with our outstanding professors, program alumni, and current students then expands through their many connections throughout the sport industry.

Recent Events

Semester Kick Off

At the beginning of the Fall semester, the Sport Management Association hosts a kickoff event for all Sport Management majors and minors which provides an opportunity for all SMG students to gather and hear important information about the upcoming year. We also invite a sport industry professional to speak about their experiences in the sport industry and network with students in attendance. Last year, we hosted David Brody (Director of Global Marketing Partnerships at the NBA) and this year, we hosted C.J. Johnson (President and Director of Baseball Operations at the Winston-Salem Dash). This is always an engaging event where students are able to kick off the semester by meeting fellow students, learning from professionals, and expanding their network!

Visit with Cynt MarshallLast year, we introduced Cynt Marshall, CEO of the Dallas Mavericks, as the Sport Executive in Residence at HPU. Every year, she visits HPU and speaks in various Sport Management classes. She also hosts a small lunch and dinner for a select group of Sport Management students. Marshall helps students to understand how to navigate complex organizational situations and how to use communication to bring people together. These are the life skills that set our students apart when they enter their careers in the sport industry.

Sport Business Conference Trips

The Sport Management Association aims to attend two conference a year. This past year, students attended the Sport Industry Networking & Career Conference (SINC) hosted by George Washington University and the Mark H. McCormack Sport Leaders Forum hosted by UMass-Amherst. Students have also attended conferences at Florida State University (Fall 2017) and Penn State University (Spring 2018), as well as the NFL Combine Football Career Conference (Spring 2015) and the Sports, Events, & Marketing Experience (Spring 2017). Students have been able to find conferences that offer on-site interviews, which provides an opportunity to learn what to do and not to do in an interview as well as potentially get a job or internship. These conference trips provide students with the opportunity to make connections with leaders in the sport industry.

Athletic Facility Tour

Last April, SMA took 11 students to Duke University where the students listened to an exciting panel with five members of the Duke University Athletics staff, including multiple HPU alumni. After the panel, the students received a behind-the-scenes tour of the football stadium, football practice facility, basketball arena, basketball practice facility, athletics hall of fame, as well as their media and production offices.

Upcoming Events

  • SMA Club Meetings – Every 3rd Wednesday starting September 18 @ 7:30 PM
  • Visit with Cynt Marshall, Sport Executive in Residence at HPU – Monday, November 4
  • Sport Business Conference Trip (1 in Fall, 1 in Spring)

HPU in the City – NYC Sports

Network with sport industry professionals from around New York City!

See below for organizations visited in 2019. All company contacts are former HPU sport management students. This is a great opportunity for anyone interested in working in one of the greatest metropolitan sports markets in the world!

Women Leaders in Sport (WLS)

The Women Leaders in Sport club is designed to serve a resource for all women in the SMG major and minor. Through this initiative and its mentorship, female students gain the skills, knowledge, networks, and confidence necessary to establish themselves in what is currently an overwhelmingly male-dominated industry. The club brings the women in the SMG program together for conversation, mentorship, support, education, and learning as they discuss current issues and challenges they might experience in the industry. The club fosters professional growth and engagement through the use of guest speakers, books, podcasts, and more.

If you are interested in joining the Women Leaders in Sport club, contact Dr. Anderson.

Industry Insights Series

Modeled after popular podcasts like The Tim Ferris Show or Impact Theory, our Industry Insights series seeks to bring sport industry leaders from around the nation – and the globe – to High Point. Guests will speak with Dr. Hemme using an informal Q&A format and students will be invited to attend the tapings of these conversations. Sport management experts unable to travel to our campus will be interviewed using Skype, FaceTime or other teleconferencing software. Our goal is to develop a repository of information useful for our students and others interested in the sport industry and to bring valuable insights into career success, personal achievement, and professional excellence to the world.

Tune in on the following platforms: Apple Podcasts, Overcast, iHeart Radio, and Castbox.

If you are interested in the Industry Insight Series, contact Dr. Hemme.

Case Study Competition Team

In order to provide students with an opportunity to practice critical thinking, problem solving, and team work under pressure, Dr. Hemme will mentor a small group of students in the participation of Case Study Competitions. These competitions usually consist of groups of 4-6 students who are tasked to develop the best solution to a sport business-related case study within an allocated time frame. Teams then deliver their presentations to a panel of judges, either in person or virtually.

If you are interested in the SMG Case Study Competition Team, contact Dr. Hemme.


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