Survey Research Center

Associate Director

Brian McDonaldBrian McDonald
Associate Director, Survey Research Center
(336) 841-9651






Brian McDonald joins High Point University (HPU) as Associate Director of HPU’s Survey Research Center (SRC). He brings more than 10 years’ experience in telephone interviewing, survey research and data analysis to this role. He has worked as a consultant on several projects for the SRC since 2010 such as serving as a resource on the WinCati interviewing system, training key staff, and supervising interviewing staff on the 2012 national post-election survey.

Previously, Brian served as the Evaluator on a Race to the Top grant awarded to Guilford County Schools and as the Director of Market and Survey Research at a consulting company serving small private colleges and universities. In that capacity he moderated focus groups, developed research instruments, and was involved in projects involving market, enrollment and retention research.

Originally from Ohio, he earned his B.B.A. and M.B.A. from Kent State University. Before moving to North Carolina in 2008, he was the Program Director of the Survey Research Lab at Kent State University, an 18-station mixed-mode computer-assisted telephone interviewing lab. During his tenure, he managed a staff of undergraduate students that collected data on a variety of topics on over 50,000 respondents nationwide.

While Brian has contributed on several research and survey efforts, his expertise is in the areas of applying statistical techniques in the collection, preparation and analysis of data. His knowledge of the principles, processes, and methods of survey research will serve him well in his role at HPU.



HPU Poll: In the News

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  • Compare Pres Obama disapproval in Fall 2010 (first year of ): 52% AND 71 percent in NC said country headed… ,
  • Also on new New Pres Trump approval rating same at 33% (disapprove = 54%), Country direction wrong = 65%… ,
  • Also on same poll: 75% will NOT shop Friday after T'giving. 22% will. Last year (2016) Not shop = 78%, Will shop… ,
  • is back for the holidays: NCians split on where they will do most holiday shopping (bricks and mortar stor… ,
  • graphic shows NC consumer sentiment index over time. Time series starts in spring 2010, two polls per year. ,