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Nido R. Qubein School of Communication
STRATEGIC COMMUNICATION

STRATEGIC COMMUNICATION

Strategic communication integrates the traditional practices of advertising, public relations, and health communication and is designed to help various kinds of organizations (for-profit corporations, healthcare, education, sports, government, social service, nonprofits, etc.) accomplish their goals. Courses in this sequence examine organizational challenges in areas such as marketing, employee relations, community relations, etc., and then draw upon communication and social science theories to find creative communication solutions to these problems. By drawing on a base of theoretical knowledge and developing students’ written and oral communication skills, this sequence prepares students to enter to enter public relations, advertising, or health communication, where they can work in either agencies or in organizations that have a formal communication function.

What can you do with this major?

Typical entry-level job titles include account coordinator, media buyer, assistant account executive, copywriter, public relations specialist, special events coordinator, sports information specialist, public affairs, community health educator or health campaign specialist , communication specialist or public information specialists.

Experiential Learning & Clubs

  • Ascension336 is a communication agency run by HPU students. Students work with real-world clients on a variety of projects including plan development, media relations, video production, graphic design, social media management and other communication tasks.
  • The Bateman Team represents HPU in the Bateman competition. Bateman is an intercollegiate competition sponsored by the Public Relations Student Society of America (PRSSA). Bateman pits the best public relations students against one another to solve real-world communication problems for a nonprofit organization.
  • Each presidential election cycle, HPU students travel to the Republican and the Democratic National Conventions to work with major media outlets such as CNN and ABC. Our students get real-world experience in a high-pressure environment that cannot be simulated in the
  • Students studying social media use Stukent Mimic Social, a social media simulator that gives students experience running the social media account for a large retail company. In addition, students become Hootsuite Certified to make them more desirable employees.
  • The PRSSA is the premier club for student communicators that works nationally with PRSA the organization for professional communicators. Students learn more about the communications industry and have opportunities to meet and network with professionals in the

BA to MA Program

The BA to MA program in Strategic Communication is a selective and demanding program that allows students pursuing an undergraduate degree at High Point University to complete an undergraduate degree in any major and a master’s degree in strategic communication within a five- year time frame. Students can apply for admission into the MA program in their junior year, begin taking graduate-level courses in their senior year, and complete their MA in their 5th year. The program provides students the skills to design, develop, implement, and evaluate communication campaigns.

Internships

  • Billabong, Irvine, CA
  • Chubbies Shorts, San Francisco, CA
  • Fitness Quest 10, San Diego, CA
  • Walt Disney World, Orlando, FL
  • Fusion Creative Marketing, Valdosta, GA
  • 3 Roads Communications, Frederick, MD
  • Athena Health, Watertown, MA
  • Evolution Advertising and Marketing, Boston, MA
  • Masterpiece Advertising, Atlantic City, NJ
  • Social Marketing Solutions, Parsippany, NJ
  • S3 Agency, Booton, NJ
  • Direct Message Lab, NY
  • Edelman Berland, Manhattan, NY
  • Stache Media, NY
  • The Morris + King Company, NY
  • SFW, Greensboro
  • MullenLowe, Winston-Salem
  • MSG, NY
  • United States House of Representatives, Washington, DC
  • United States Senate, Washington, DC
  • North Carolina House of Representatives, Raleigh, NC
  • North Carolina Senate, Raleigh, NC
  • NBC Today Show

Where are our alumni?

  • Walt Disney World
  • NBCUniversal Media
  • ASTRSK PR
  • R&J Public Relations
  • Free People
  • EVINS
  • Xerox
  • RLF Communications
  • AWESTRUCK Marketing Group
  • Social@Ogilvy
  • Chanel
  • 3 Roads Communications
  • Kip Hunter Marketing
  • ROI Revolution
  • SAS
  • High Point Chamber of Commerce
  • Publicis Health Media
  • Maga Design
  • Action Greensboro
  • Google

Communication at HPU

CONTACT THE OFFICE OF ADMISSIONS

The High Point Admissions Office is Located in Wrenn Hall.

Tours are available 7 days a week. Please contact us to schedule your visit.
(800) 345-6993
(336) 841-9216
(336) 888-6382 (fax)
admiss@highpoint.edu

Flickr Photostream: School of Communication