{"id":2294,"date":"2021-04-08T20:11:00","date_gmt":"2021-04-08T20:11:00","guid":{"rendered":"https:\/\/www.highpoint.edu\/academics\/facilities\/beacon-lab\/"},"modified":"2026-03-24T20:20:31","modified_gmt":"2026-03-24T20:20:31","slug":"beacon-lab","status":"publish","type":"post","link":"https:\/\/www.highpoint.edu\/academics\/facilities\/beacon-lab\/","title":{"rendered":"Beacon Lab"},"content":{"rendered":"

BEACON Lab stands for\u00a0B<\/u><\/strong>iometric\u00a0E<\/u><\/strong>valuation,\u00a0A<\/u><\/strong>nalytics,\u00a0C<\/u><\/strong>ognitive\u00a0O<\/u><\/strong>bservation and\u00a0N<\/u><\/strong>euromarketing. While it\u2019s a collaborative effort between the Phillips School of Business and Nido R. Qubein School of Communication, any and all schools and majors can utilize the lab.<\/p>\n

In the BEACON Lab, students use biosensors that measure a participant\u2019s brain activity, micro changes in perspiration, eye tracking patterns and more while reading or looking at something on the computer screen. The information collected tells students if someone is engaged or not and the type of emotions they are feeling.<\/p>\n

\"210804
\n\"210804<\/p>\n","protected":false},"excerpt":{"rendered":"

BEACON Lab stands for\u00a0Biometric\u00a0Evaluation,\u00a0Analytics,\u00a0Cognitive\u00a0Observation and\u00a0Neuromarketing. While it\u2019s a collaborative effort between the Phillips School of Business and Nido R. Qubein School of Communication, any and all schools and majors can…<\/p>\n","protected":false},"author":53,"featured_media":2297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_hpuaeo_plugin_post_data":"","_hpuaeo_plugin_meta_tags":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[218,260,266],"tags":[],"class_list":["post-2294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facilities","category-learning-lab","category-nido-r-qubein-school-of-communication"],"acf":[],"yoast_head":"\nBeacon Lab - Academics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.highpoint.edu\/academics\/facilities\/beacon-lab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beacon Lab\" \/>\n<meta property=\"og:description\" content=\"BEACON Lab stands for\u00a0Biometric\u00a0Evaluation,\u00a0Analytics,\u00a0Cognitive\u00a0Observation and\u00a0Neuromarketing. 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