HIGH POINT, N.C., May 24, 2012 – Dr. Richard Parker, chair of Marketing and Sport Management in the Phillips School of Business, recently had an article published in the “Academy of Marketing Studies Journal,” titled “International Design Concepts in Internet Tourism Marketing: Comparing Web-Design.” Parker co-authored the article with Dr. Donna Sears of Acadia University and Dr. Rachel K. Smith of the University of Memphis.
Tourism marketing is Parker’s primary area of research. The article reviewed and compared the Web design practices of tourism authorities in Atlantic Canada and New England, noting the differences in emphasis between these two regions.
“This most recent publication was a follow-up to an initial presentation on this same topic at the Society for Marketing Advances Conference in 2007,” said Parker. “Dr. Stephanie Crofton (associate dean of the Phillips School of Business) and I have had two presentations since November on how social media content in websites has impacted Atlantic Canada tourism, and last month I gave a presentation in Atlanta on a new study I’m conducting on websites promoting tourism in the province of Alberta.”
Parker hopes to use his research in the HPU classrooms in the near future as well. Parker already offers classes in international marketing and plans to offer a new course on tourism marketing in the future.
“The research has a direct impact in that I am able to share the findings with my students,” said Parker. “This article and others will be included in the readings for the students so they have a better understanding of the relationship between marketing and tourism.”
At High Point University, every student receives an extraordinary education in an inspiring environment with caring people.℠ HPU, located in the Piedmont Triad region of North Carolina, is a liberal arts institution with over 4,200 undergraduate and graduate students at campuses in High Point and Winston-Salem. It is ranked by US News and World Report at No. 3 among Regional Colleges in the South. Parade Magazine lists HPU in the top 25 private schools in the nation. HPU was selected in the 2010-2011 list of “Colleges of Distinction,” as well as one of the top green schools in the country by the Sierra Club. The university offers 44 undergraduate majors, 40 undergraduate minors and 10 graduate degree programs. It is a member of the NCAA, Division I and the Big South Conference. Visit High Point University on the Web at highpoint.edu.
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Pam Haynes
Communication Specialist
336-841-9055
[email protected]