Matt Ritter, Assistant Professor of Strategic Communication, joined the Nido R. Qubein School of Communication in 2013 first as an adjunct instructor and later as a strategic communication professor.
Dr. Ritter is a career professional-turned academic with more than 15 years of combined experience in digital media, public relations and advertising, teaching, and research.
An expert in media relations, Dr. Ritter tries to bring that expertise to the classroom. He is passionate about ensuring that students enter their careers prepared for the changing industry landscape. His research analyzes current media trends exploring the diminishing role of elite news media outlets. In 2016 he published his master’s thesis, which analyzes whether or not public tornado warnings actually work. Other research includes an historical analysis of the development of the NBC Peacock logo pieced together from archive material found in industry magazines published in the 1960s and 1970s.
Dr. Ritter sees it as his duty to teach students to approach public relations as an ever-evolving industry where it often feels like cutting-edge can become obsolete almost overnight. He believes students learn best when they are told how to do something, given the tools to succeed, and are then set loose to explore for themselves.
Dr. Ritter returns to his alma mater, having completed his M.A. in Strategic Communication at High Point University.