Lyssa Haynes, Assistant Professor of Marketing, joined the Earl N. Phillips School of Business after a long Fortune 500 career in sales, professional education, and marketing. Ms. Haynes started as a Xerox sales representative moving into a seventeen-year career at Johnson and Johnson. At J&J, Lyssa began as a medical device account manager. After reaching the $2 million Sales Club, she was promoted into sales training, professional education, then marketing working with many sales teams across the region. From there, Lyssa became an Allergan Medical consultant for a national development team working with many surgeons to help them to build successful medical practices. In 2013 Lyssa was part of the leadership team as the Director of Business Development for a behavioral health hospital in Winston Salem. In this role, she created and executed marketing plans, managed their website and social media, and led the referral marketing team to achieve objectives over many years. She has served in local community organizations to bring more awareness and support for notable causes.
Ms. Haynes attributes her success to being adaptable, relevant, approachable, hard-working, and enthusiastic to help others face difficult challenges. She believes in supporting her students and her peers to attain the best education to change lives, foster new leaders, and leave a positive, enduring impression.
At High Point University, Ms. Haynes teaches undergraduate classes in Principles of Marketing and Sales in a Dynamic Environment. A native of North Carolina, she earned her BS in Business Administration with a marketing concentration from UNC-Chapel Hill, and her MBA from UNC-Greensboro. She also holds a long-standing certification with the American Council of Exercise teaching fitness classes for over 20 years.
Lyssa is the proud mother of twins. Her daughter recently graduated from UNC-Chapel Hill and is pursuing a graduate degree. Lyssa is also an HPU mom. Her son is a student at HPU in computer engineering.
She is very excited to be joining a part of her legacy since HPU is where her parents met and were married for 65 years.