Mark S. Michael, Assistant Professor of the Practice of Marketing, joined the PSB full time in the fall of 2017. After a distinguished professional career with Motorola/Motorola Solutions, he decided to enter the academic realm. He had tested the academic waters at High Point University first as a part-time instructor, and was quickly identified as a valuable potential addition to the faculty of the PSB Department of Marketing and Sales.
Mr. Michael brings to the classroom his extensive experience as a business development and strategy executive. Armed with a B.A. in psychology from the University of California at Berkeley and then an M.B.A. with High Honors from Lake Forest Graduate School of Management, Mr. Michael utilized his knowledge of how people think and teamed it with his business analytics skills to rise quickly at Motorola. He was promoted eight times at Motorola, starting out as a sales representative, moving through sales management roles at the zone, regional, and national levels before moving into channel strategy and management roles, and ultimately rising to the level of senior consultant for strategy and business development.
Mr. Michael’s expertise is in global channel management, business development, market analytics, and sales techniques. As an award-winning sales professional and manager, he is skilled at producing teams that meet and exceed their goals. This is a valuable asset in the classroom because he can apply the same teaching techniques and modules with his students. He is a skilled business strategist who can help students learn to identify, research and analyze market metrics.
At HPU, Mr. Michael teaches courses including Sales in Dynamic Environments and Sales Leadership. He serves as the Assistant Director of the HPU Professional Selling Program.