Colors

The primary brand color for High Point University is Royal Purple. This color should be incorporated in all university communications.

Pantone: 2685 (Royal Purple)

Process Formula: C: 90% M: 99% Y: 0% K: 8%
RGB Formula: R: 51 G: 0 B: 114
Hex Value: #330072

Metallic Silver

Pantone: 8400
Process Formula: C: 52% M: 43% Y: 42% K: 7%
RGB Formula: R: 129 G: 129 B: 131
Hex Value: #818183

White

Pantone: White
Process Formula: C: 0% M: 0% Y: 0% K: 0%
RGB Formula: R: 255 G: 255 B: 255
Hex Value: #FFFFFF

Black

Pantone: Black
Process Formula: C: 0% M: 0% Y: 0% K: 100%
RGB Formula: R: 35 G: 31 B: 32
Hex Value: #231F20

SECONDARY BRAND COLORS

In an effort to allow for versatility and variety, no secondary brand colors have been established. When choosing secondary colors, follow the guidelines below.

• Use colors that complement our primary brand colors
• Limit the number of secondary colors
• Choose colors that help support the copy, design and specific audience mindset
• The Office of Communication should review and approve all university branding and communications